ALCOAST 224/21 - JUN 2021 DEPUTY COMMANDANT FOR MISSION SUPPORT EXCELLENCE IN CUSTOMER SERVICE AWARD

R 172008Z JUN 21
FM COMDT COGARD WASHINGTON DC
TO ALCOAST
BT
UNCLAS
ALCOAST 224/21
SSIC 1650
SUBJ: DEPUTY COMMANDANT FOR MISSION SUPPORT EXCELLENCE IN
CUSTOMER SERVICE AWARD
A. Recognitions Programs Manual, COMDTINST M1650.26 (series)
1. The Deputy Commandant for Mission Support announces the
establishment of the Excellence in Customer Service Award.
2. This recognition program is intended to encourage and reward
units, teams, and individuals within the Mission Support community
who demonstrate a commitment to providing superior service to their
customers, leading to clearly tangible results. The award will be
granted to units, teams, and individuals whose demonstrated
responsiveness to the needs of their customers resulted in
operational success or measurable improvements to Service
readiness.
3. ELIGIBILITY REQUIREMENTS AND RECOMMENDATIONS:
   a. The Excellence in Customer Service Award will be given out
to one large unit, one small unit, and up to five teams or
individuals each year. A large unit is defined as having a
Personnel Allowance List (PAL) greater than 100. A small unit is
defined as having a PAL of 100 or less. Any Coast Guard unit,
active duty member, reservist, or civilian employed by the Coast
Guard may be nominated. Significant accomplishment in at least
one of the following areas should be considered for nomination
of this award:
      (1) A nominee must provide superior customer service in a
manner distinguishable from others who have performed similar
duties, such as:
        (a) Demonstrate outstanding communication skills and
initiative while addressing a customer’s needs.
        (b) Show innovative thinking to develop methods or
processes that improve service delivery.
        (c) Demonstrate superb technical acumen and expertise
while delivering a service.
     (2) A nominee may have:
        (a) Improved an operational outcome or Service readiness
by providing timely and responsive support to an emergent need.
        (b) Initiated or developed a solution to meet operational
requirements.
        (c) Accomplished measurable improvements in the speed of
delivery or quality of a service.
        (d) Increased operational capability or Service readiness
by improving the integration of support services across mission
support product and service lines.
   b. Commanding officers or staff elements recommending units,
teams, or individuals for this award should route a nomination
memorandum through the first flag in their chain of command for
approval. Approved memorandums should be submitted to the Office
of Mission Support Integration (DCMS-5) no later than the last day
of February each year. Recommendations may be submitted directly
from customers receiving mission support services; these submissions
will receive greater weighting in the selection process. Any unit
(operational or support) may initiate a nomination; however, the
award is designed for those units and individuals assigned to the
Coast Guard Mission Support community. The memorandum must include
the following:
     (1) A narrative account of the unit's, team's, or individual's
demonstrated commitment to providing excellent customer service,
including the positive impact to operations or Service readiness.
     (2) Any additional relevant documentation of the unit's,
team's, or individual’s performance that clearly demonstrates the
resulting impacts to operations or readiness.
4. Presentation. The Deputy Commandant for Mission Support will
convene a board to review nominations, seek customer input/feedback
as appropriate, select the most deserving awardees, and coordinate
the presentation of awards. Awardees will receive engraved plaques
and congratulatory letters.
5. Questions should be directed to DCMS-5.
6. This recognition program will be incorporated in a future
revision of REF (A).
7. VADM Michael F. McAllister, Deputy Commandant for Mission Support
(DCMS), sends.
8. Internet release is authorized.