ALCOAST 317/20 - AUG 2020 EVERYONE IS A RECRUITER INCENTIVE PROGRAM

R 261032 AUG 20
FM COMDT COGARD WASHINGTON DC//CG-1//
TO ALCOAST
UNCLAS//N01100//
ALCOAST 317/20
COMDTNOTE 1100
SUBJ: EVERYONE IS A RECRUITER INCENTIVE PROGRAM
A. Everyone is a Recruiter Incentive Program User Guide, PSCINST 1120.1A
B. Civilian Awards Manual, COMDTINST M12451.1 (series)
1. The Coronavirus pandemic has had significant negative impacts on Coast Guard recruiting
efforts, with cascading impacts on workforce strength, and we need the total workforce’s
help recruiting our future service members. The Coast Guard Recruiting Command (CG RC) is
calling on all active duty and reserve members, civilian employees, Auxiliarists, and
retirees to assist in increasing enlisted and officer accessions for both the active duty
and reserve.
2. To encourage support of our efforts to recruit new members in critical areas described
below, the Personnel Service Center has revised the Everyone Is A Recruiter (EIAR) Incentive
Program (REF (A)). This program recognizes those who have supported recruiting efforts
through the use of formal and informal awards, which may include: the Commandant’s Letter
of Commendation Ribbon, Auxiliary Letter of Commendation Ribbon, 72 hours of special liberty,
recognition in the Reservist Magazine, Official Letter of Commendation for CG civilians and
a Time Off Award per REF B, thank you letters, and unit coins from CGRC. Since 2017, 223 LOC’s
have been awarded and 58 72-hour special liberty passes were given through the EIAR Incentive
Program.
3. Critical recruiting mission areas through 30 Sep 2021 are:
    a. Active Duty (AD) enlisted: all accessions
    b. Reserve enlisted: all new accessions (non prior-CG) and active duty members accessing
directly to the CG Reserve.
    c. Officer: new accessions (non prior-CG) through:
        (1) College Student Pre-commissioning Initiative (CSPI)
        (2) Direct Commission Aviator
        (3) Direct Commission Engineer
        (4) Direct Commission Lawyer (AD or SELRES)
        (5) Direct Commission Physician’s Assistant (AD or SELRES)
4. Specific information on program details, resources, requirements, and the referral and
award process can be found in REF (A), posted at:
https://cg.portal.uscg.mil/units/psc/Lists/PSC%20Instructions/AllItems.aspx.
5. For additional program information, contact YNCS Mary Endicott of CG RC Mission Support
at (202) 795-6879 or HQS-SMB-CGRC-GOCOASTGUARD-Chat-Team. Refer to the www.GoCoastGuard.com
website or Everyone Is A Recruiter portal page:
https://cg.portal.uscg.mil/units/cgrc/SitePages/Everyone%20is%20a%20Recruiter!.aspx for more
information and recruiting resources.
6. RADM J. M. Nunan, Assistant Commandant for Human Resources, sends.
7. Internet release is authorized.