November Blue Campaign Bulletin

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November 2017

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“We came [to the U.S.] from Great Britain, not a third world country… they separated my children from me as part of their method of control over me.”

- Sarita Callender, Human Trafficking Survivor

In this issue: 

Power of Partners

The Association for Convenience & Fuel Retailing (NACS)

Convenience stores serve more than 160 million customers daily across the country, uniquely positioning the industry to help recognize and report human trafficking. The Association for Convenience & Fuel Retailing (NACS), the largest convenience store association in the United States (U.S.), recently partnered with Blue Campaign to provide training and awareness materials to its more than 3,700 members.

      NACS Podcast Studio
      Blue Campaign’s Michael McKeown with NACS Convenience Matters co-hosts Jeff Lenard and John Eichberger.

      NACS also invited Blue Campaign to participate in its popular podcast, Convenience Matters. Executive Director of Campaigns and the Homeland Security Advisory Council at the U.S. Department of Homeland Security Michael McKeown offered advice to listeners on how to spot human trafficking victims. He encouraged them to be aware of customers who:

      • Wear the same outfit every visit
      • Appear in need of medical attention
      • Come in at off hours
      • Do not have access to their identification documents

      Read more about the Blue Campaign and NACS partnership on NACS’s website and listen to the podcast on the Convenience Matters website.

      Interested in learning how you can partner with Blue Campaign? Please contact Blue Campaign at

      What’s New with Blue?

      The Blue Campaign has joined Twitter!

      Follow us at @DHSBlueCampaign for campaign updates, including information on events and resources to help recognize and report human trafficking.

      Human Trafficking Awareness

      Throughout January, Blue Campaign will host several in-person and online events, including our second annual #WearBlueDay on January 11. Our goal is to raise awareness of human trafficking in the U.S. and to foster conversation about the crime. We hope you will join us by participating in the events as well as sharing photos of yourself and others wearing blue clothing on social media with the hashtag #WearBlueDay. You can check the Blue Campaign Twitter handle and Facebook page for more information in the lead-up to January.

      Wear Blue Day Tweets
      Blue Campaign and stakeholders across the country shared photos in support of the 2017 #WearBlueDay.


      Human Trafficking & Social Justice Conference

      Blue Campaign recently spoke to more than 1,500 law enforcement, healthcare, and social service workers at the 14th Annual International Human Trafficking & Social Justice Conference. We shared information on human trafficking across the country and actions we are taking to combat it. Additionally, we showcased Blue Campaign resources and told audience members how they can use them to raise awareness of the crime in their communities.

      Q&A Corner

      Each month we will share a Q&A spotlighting an individual who is actively combating human trafficking, including his or her experience with and perspective on the crime.  

      Blue Campaign is proud to work with the U.S. Advisory Council on Human Trafficking to ensure the authenticity of our materials and resources. Members of this council have been trafficked and graciously consult with us to make sure the information we share is accurate and valuable. Sarita Callender, a council member who was sex and labor trafficked, wants people to know “this can happen to anyone.”

      Q: How are you working to combat human trafficking?

      A: I educate people on ways to identify and combat human trafficking. I feel it is my responsibility to speak out, make victims’ voices heard loud and clear, to help make changes in legislation, and raise awareness to stop this horrific crime.

      Q: Would you share your experience with us?

      A: Of course. I brought my two children with me to the United States for a vacation and work trip. We came from Great Britain, not a third world country. That was the last we saw of the outside world for months. They [traffickers] separated my children from me as part of their method of control over me. How could I run without taking my children with me?

      We were abused in so many ways: physically, sexually, emotionally, and financially. They even stole my children’s vacation spending money and all our identification. We were eventually rescued, but survived treatment I wouldn’t wish on my worst enemy.

      Q: How can others work to end human trafficking?

      A: There are many ways to get involved:

      • Find your local or state human trafficking task force and get involved
      • Volunteer at a non-profit that provides victim services and support
      • Learn how to recognize and report human trafficking and encourage others to do the same

      News You Can Use

      Harvey, Irma, and Maria: Natural Disasters and Human Trafficking (Huffington Post)
      The recent hurricanes have potentially created opportunities for exploitation and human trafficking due to migration, a flux in population, a fractured local infrastructure, and reduced law enforcement.

      FBI, Billboard Firm Begin Vegas Human Trafficking Campaign (U.S. News & World Report)
      The FBI in Las Vegas is teaming with an advertising company donating billboard space to raise the profile of efforts to stop human trafficking in Las Vegas.

      DHS Blue Campaign Announces New Training for Aviation Industry (Department of Homeland Security Press Release)
      The Department of Homeland Security and Department of Transportation have jointly released a new human trafficking training for aviation industry personnel through the Blue Lightning Initiative (BLI). 

      Justice Department Invests More Than $47 Million to Combat Human Trafficking and Assist Victims (Department of Justice Press Release)
      The U.S. Department of Justice’s Office of Justice Programs (OJP) recently announced more than $47 million in funding to combat human trafficking and provide vital services to trafficking victims throughout the U.S.

          Social Media Shareables

          Each month we will share Twitter and Facebook content you can distribute on your own channels to raise awareness of human trafficking in your communities.


          • Your second look could be their second chance. Watch this PSA by @DHSBlueCampaign: #EndTrafficking
          • #HumanTrafficking indicator: Is the suspected victim fearful, timid, or submissive? Learn the signs: #BlueCampaign
          • Download the latest @DHSBlueCampaign #hospitality toolkit, available in English and Spanish:
          • Learn how you can help #EndTrafficking in the latest @NACSonline podcast with @DHSBlueCampaign:
          • Keep up with Blue Campaign’s latest efforts to combat #HumanTrafficking by following @DHSBlueCampaign


          • The signs of #HumanTrafficking are everywhere. Sometimes, you just have to take a second look. Learn how your second look could be their second chance with this @BlueCampaign video: #EndTrafficking
          • Does the suspected #HumanTrafficking victim seem fearful, timid, or submissive? This could be a sign they are being trafficked. Learn about other signs and indicators from DHS’ @BlueCampaign:
          • Are you a #hospitality organization looking for #HumanTrafficking resources? Check out @BlueCampaign’s Hospitality Toolkit, available in English and Spanish:
          • Tune in to the @NACSOnline podcast with @BlueCampaign to learn how customers and employees of convenience stores can play a role in ending #HumanTrafficking:
          • Help end #HumanTrafficking. Stay in the know with the latest @BlueCampaign efforts on Twitter by following: @DHSBlueCampaign

          For more information visit the Blue Campaign
          To report suspected human trafficking: 1-866-347-2423
          To get help from the National Human Trafficking Hotline: 1-888-373-7888
          or text HELP or INFO to BeFree (233733)