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USDA BioPreferred® Program Encourages Everyone to “Do the Twist”
Campaign Launches to Raise Consumer Awareness
 The USDA BioPreferred Program has launched a consumer marketing campaign to raise awareness of the value of products and materials manufactured with renewable biobased ingredients and materials. The campaign, titled “Do the Twist,” capitalizes on common consumer practices of checking the ingredient label on the back of most products.
Click the link to view the consumer campaign.
By highlighting this practice and asking consumers to look for the USDA Certified Biobased Product label, the Do the Twist campaign will educate audiences about the nature of biobased boost the value of certification by ascribing value to it as well as protect them from false product claims (typically referred to as “greenwashing”).
According to Andy Jermolowizc, Director, Business Development Division at the USDA’s Rural Development Department, “This campaign will increase consumer awareness and confidence, and boost the conversations around biobased products. When consumers see a USDA Certified Biobased Product label, they’ll know that a manufacturer has intentionally made its product using renewable ingredients, and that it has gone to great effort to have its content independently verified as containing a set minimum standard. Working to instill consumer confidence not only benefits Program participants and supports their investment in innovation and product development, but also benefits the rural communities who supply agricultural feedstocks and biobased materials."
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