COCA Now: Surgeon General's Advisory on E-cigarette Use Among Youth

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Surgeon General's Advisory on E-cigarette Use Among Youth: A Public Health Epidemic

The Surgeon General of the United States Public Health Service, VADM Jerome Adams, is emphasizing the importance of protecting our children from a lifetime of nicotine addiction and associated health risks by immediately addressing the epidemic of youth e-cigarette use. A great concern is the  recent surge in e-cigarette use among youth, which has been fueled by new types of e-cigarettes that have recently entered the market.

Healthcare provider

E-cigarette use has become an epidemic among our nation’s young people; however, the good news is that we know what works to effectively protect our kids from all forms of tobacco product use, including e-cigarettes. We must now apply these strategies to e-cigarettes, including USB flash drive shaped products such as JUUL.

To achieve success, we must work together, aligning and coordinating efforts across both old and new partners at the national, state, and local levels. Everyone can play an important role in protecting our nation’s youth from the risks of e-cigarettes. Everyone has an important role to play in addressing this public health epidemic.

Clinicians can:

  • Learn about the different shapes and types of e-cigarettes and the risks of all forms of e-cigarette use, including JUUL, for young people at
  • Ask about e-cigarettes, including small, discreet devices such as JUUL, when screening patients for the use of any tobacco products.
  • Educate patients about the risks of all forms of tobacco product use, including e-cigarettes, for young people.
  • Encourage patients to quit. For free help, patients can visit or call 1-800-QUIT-NOW.

To learn more, visit