Public Health Preparedness & Response Snapshot—May 9, 2017

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CDC's Emergency Partners newsletter provides updates, resources, and useful tips to subscribers interested in emergency preparedness and CDC's emergency responses.

Don't keep this great resource to yourself! Please share it with your colleagues and networks. If you would like more information on Emergency Preparedness and Response, visit CDC's Emergency Preparedness & Response website.

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DID YOU KNOW?

 


EMERGENCY PREPAREDNESS & RESPONSE

 See below for emergency preparedness updates, tips, and interesting facts.

Public Health Preparedness and Response National Snapshot 2017

PHPR snapshot

CDC is committed to strengthening the nation’s health security by protecting against public health threats, whether they begin at home or abroad, or if they are natural or man-made. We know that when we don’t respond quickly and to scale, outbreaks become epidemics, natural disasters become crucibles for illness, and the human toll of terrorist attacks can mount.

State and local health departments must stand ready to handle many different types of emergencies that threaten the health and resilience of families, communities, and the nation. Having people who know what to do, and having the resources in place to allow them to do their jobs, saves lives.

As one of the nation’s most critical public health investments, CDC has an obligation to capture our work annually and share lessons that inform our strategy over time. The Public Health Preparedness and Response National Snapshot 2017 demonstrates how federal investments enhance the nation’s ability to respond to public health threats and emergencies.

Click the image (above) or here to learn more about CDC's preparedness and response investments.

by the numbers

Huffington Post—Achieving a Polio-Free World

Polio eradication

Dr. Anne Schuchat, acting CDC Director, explained what CDC and other organizations are doing to achieve a polio-free world. Much of the progress toward achieving worldwide eradication of the disease is due to the polio vaccination. Dr. Schuchat described how, through the Global Polio Eradication Initiative, public health partners from around the world have supported this initiative and helped distribute vaccines across the globe.

Click the image (above) or here to read more about the progress and steps taken to achieve a polio-free world.

 

CDC Yellow Book 2018

CDC Yellow Book

COMMUNICATION TIPS

Use CDC's Clear Communication Corner and CERC Corner tips to improve the clarity of your public health messages.

Health Information for International Travel

The fully revised and updated CDC Yellow Book 2018: Health Information for International Travel codifies the U.S. government's most current health guidelines and information for clinicians advising international travelers, including pre-travel vaccine recommendations, destination-specific health advice, and easy-to-reference maps, tables, and charts.

The 2018 Yellow Book includes important travel medicine updates:

  • The latest information about emerging infectious disease threats such as Zika, Ebola, and MERS
  • New cholera vaccine recommendations
  • Updated guidance on the use of antibiotics in the treatment of travelers' diarrhea
  • Special considerations for unique types of travel, such as wilderness expeditions, work-related travel, and study abroad
  • Destination-specific recommendations for popular itineraries, including new sections for travelers to Cuba and Burma

     

    The current version of the Yellow Book is available online at www.cdc.gov/yellowbook. A print version can be purchased from Oxford University Press. Save 30% with promo code AMPROMD9.

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    First Message in a Crisis

    People are more likely to remember and believe the first message they hear after an emergency occurs. The first CERC principle is for your organization to “be first.” The context, content, and delivery of the first message that you put out about the emergency are critical.

    Your first message should:

    1. Express empathy by acknowledging the feelings or emotions surrounding the event in words. For example, you could say, “I understand that this is a frightening time for people living in the area.”  
    2. Give any confirmed facts and try to answer who, what, where, when, why, and how.
    3. Tell your audience what you do not know about the situation. Not all information will be confirmed right away and it is better to acknowledge what you do not know than to leave room for rumors or suspicions that you are withholding information.
    4. Explain what you will do to find more answers and how you will keep the public updated.
    5. Express you and your agency’s commitment to staying through the emergency and recovery.
    6. Tell people where they can find more information, such as a hotline number or a website.

       

      Immediately following an emergency, the public has a greater appetite for information. Beyond this want for information, populations directly affected by an emergency need to know certain information to protect their lives and their community. The right message, at the right time, from the right person can save lives in an emergency. Make sure your first message has all of the components to make it credible, well-received, and effective for promoting action.

      For more resources and information on CERC, please see Crisis and Emergency Risk Communication, 2014 Edition or Crisis and Emergency Risk Communication Pandemic Influenza, 2007.

      Have you used CERC in your work? To share your CERC stories, e-mail cercrequest@cdc.gov. Your stories may appear in future CERC Corners.


      ZIKA RESOURCES

      See below and visit CDC's Zika website for the most current updates and information about Zika virus.

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      Fox News—Acting CDC Director: Sobering answers to pregnant women's questions about Zika

      pregnant woman

      CDC has been working around the clock to learn more about the risks of Zika infection during pregnancy

      Acting CDC Director Dr. Anne Schuchat wrote an article about Zika and its devastating effects on pregnant women and their families. Dr. Schuchat explains how doctors and other health professionals are working to inform families about Zika virus and ways to prevent transmission.

      Click the image (above) or here to learn more about Zika.


      MOTHER TO BABY

       

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      MotherToBaby

      Pregnant women or families who would like to speak to someone about a possible Zika virus infection or diagnosis during pregnancy and potential risks to the baby can contact MotherToBaby, a service of the nonprofit Organization of Teratology Information Specialists (OTIS). MotherToBaby is not affiliated with CDC.

      MotherToBaby experts are available during business hours to answer questions in English or Spanish by phone or talk about Zika:


      CONTACT US

       

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      Email: EmergencyPartners@cdc.gov

      Centers for Disease Control and Prevention
      1600 Clifton Rd
      Atlanta, GA 30333

      Questions?

      Contact CDC-INFO

      800-CDC-INFO    (800-232-4636)    TTY: 888-232-6348