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F E B R U A R Y 1 4, 2 0 1 7
CDC's Emergency Partners newsletter provides updates, resources, and useful tips to subscribers interested in emergency preparedness and CDC's emergency responses.
keep this great resource to yourself! Please share it with your
colleagues and networks. If you would like more information on Emergency
Preparedness and Response, visit CDC's Emergency
Preparedness & Response website.
See below and visit CDC's Zika website for the most current updates and information about Zika virus.
Zika & Pregnancy
Recommendations for Women Trying to Become Pregnant
CDC recommends precautions for women and their partners thinking about pregnancy.
Preventing Unintended Pregnancy during Zika Virus Outbreak
Zika virus infection during pregnancy can cause microcephaly and other severe brain defects. Zika virus has also been linked to a number of other poor pregnancy outcomes. Avoiding or delaying pregnancy during a Zika virus outbreak is a way to reduce the number of pregnancies affected by Zika virus. If you decide that now is not the right time to have a baby, talk to your doctor or other healthcare provider.
Click the image (above) or here for more information on pregnancy and protecting yourself from getting Zika.
Do You Know Your Zika Risk?
Where you live, your travel history, and the travel history of your sex partner(s) can affect your chances of getting Zika. The "Know Your Zika Risk" tool on the CDC website can help you learn more about Zika, why you might be at risk of getting it, and how to protect yourself and others.
After answering a few questions, the tool will provide guidance on your risk level of getting Zika. The guidance focuses on Zika risks and travel to international destinations and US territories. This tool may help you determine the risk of Zika for each person in your household and assist you in making informed decisions about your health.
This tool should not be used for self-diagnosis. CDC recommends that you seek the advice of a medical professional if you are concerned that you are ill.
Click the image (above) or here to use the tool and learn about your Zika risk.
World Health Organization Commentary
Zika: We must be ready for the long haul
Click the image (left) or here to read remarks from the Director-General of WHO, Dr. Margaret Chan, on the Zika outbreak throughout the past year.
ZIKA RESPONSE SPOTLIGHT
Amy Gargis, Zika Responder
is a continuous need to refine and improve Zika diagnostic tests and to include
up-to-date information in our laboratory guidance and testing methods.”
As a leader of
the Zika laboratory team, Amy Gargis played a major role in making
significant updates to CDC’s Zika testing guidance. When Gargis joined the
response in August 2016, a variety of new Zika tests were being used in
laboratories across the globe, and her team was in the midst of revising the
current guidance to include all available tests. The updates were substantial,
requiring many hours of research and discussion. They also required close
collaboration with other Emergency Operations Center task forces and the U.S. Food
and Drug Administration.
Click the image
(above) or here to
read more about Amy's work in responding to Zika.
Use CDC's CERC Corner tips to improve the clarity of your public health messages.
Qualities of an Effective
A spokesperson is essential in helping your organization relate to
communities in crises. A good spokesperson embodies an organization’s identity,
personifies its response efforts, and serves as the overall human connection to
the public. While all spokespeople have unique qualities, there are some
techniques that every spokesperson can use to effectively reach people in an emergency.
So, what should a good spokesperson do?
Role of a Spokesperson
spokesperson’s job is to take your organization from an it to a we by:
- Building organization trust and credibility
- Removing psychological barriers—including fear and anxiety—in
- Gaining support for the public health response efforts
if a spokesperson is successfully able to communicate important public health
messages, areas affected by a disaster will face fewer incidents of illness, injury,
so much at stake, how does a spokesperson communicate effectively?
Tips for Success
the principles of crisis and emergency risk communication (CERC), a
spokesperson can increase the likelihood that people will listen to your organization’s
messages, trust your advice, and act on your recommendations. To do this, a
spokesperson must demonstrate:
Empathy and caring
- Speaking clearly—with
compassion and empathy—to demonstrate care and concern.
- Accepting and involving
the public as a legitimate partner. Listening to the people experiencing an
emergency will often reveal exactly what information they need, and this can
help a spokesperson better deliver messages.
Competence and expertise
- Education and
experience can help establish credibility, but a spokesperson should still
tailor messaging to make complex information more easily understood. This means
limiting jargon and acronyms.
- Coordinating and
collaborating with other credible sources.
Honesty and openness
- Being honest, frank,
and open with information.
- Explaining what your
organization is doing to get information if it isn’t available.
- Meeting the needs of
the public and the media to demonstrate availability and transparency.
Commitment and dedication
- Sharing your organization’s goals for the response, providing
regular information updates, and being honest about progress and challenges.
- Keeping promises and
evaluating progress to help your organization improve its communication.
The right spokesperson can help make their
organization a trusted resource for reliable information during an emergency.
Using CERC principles can help a spokesperson do this well.
For more resources and information on CERC, please see Crisis and Emergency Risk Communication, 2014 Edition or Crisis and Emergency Risk Communication Pandemic Influenza, 2007.
Have you used CERC in your work? To share your CERC stories, e-mail email@example.com. Your stories may appear in future CERC Corners.
MOTHER TO BABY
Pregnant women or families who would like to speak to someone about a possible Zika virus infection or diagnosis during pregnancy and potential risks to the baby can contact MotherToBaby, a service of the nonprofit Organization of Teratology Information Specialists (OTIS). MotherToBaby is not affiliated with CDC.
MotherToBaby experts are available during business hours to answer questions in English or Spanish by phone or talk about Zika: