Special Zika Virus Newsletter- August 5, 2016


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Emergency Partners Newsletter

ZIKA VIRUS - SPECIAL EDITION 

August 5, 2016


Zika virus (Zika) outbreaks are occurring in many countries and territories. Please share the following information with those who may find it useful.

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Table of Contents


Announcements

New Press Release: CDC issues travel guidance related to Miami neighborhood with active Zika spread

New Webpage: Zika is in Your Area: What To Do

Updated Guidance: Women & Their Partners

Updated CONUS Plan:  Interim CDC Zika Response Plan (CONUS and Hawaii)[PDF - 58 pages]

New Clinical Guidance Link: Contraception to Prevent Unintended Pregnancy during the Zika Virus Outbreak

To learn more about Zika, visit CDC's homepage and key messages.

CDC welcomes suggestions and feedback. If you would like to comment on any of these announcements or send us suggestions, including suggestions for new content, please contact us at emergencypartners@cdc.gov.

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Advice for people living in or traveling to Wynwood, a neighborhood in Miami, FL

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Area in Miami, FL where Zika virus is being spread by mosquitoes.

The Florida Department of Health has identified an area in one neighborhood of Miami where Zika is being spread by mosquitoes. This guidance is for people who live in or traveled to this area any time after June 15 (based on the earliest time symptoms can start and the maximum 2-week incubation period for Zika virus).

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Zika Community Action Response Toolkit (Z-CART)

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Click the image to access this plan.

The Z-CART Operational Risk Communication and Community Engagement Plan outlines an approach to risk communication and community engagement planning and is intended to be used as a template for state, local, and tribal agencies to adapt and use in the event of locally transmitted Zika virus. The toolkit consists of a template plan and materials for state and local agencies to adapt to their jurisdictions.

This document is intended to complement the following existing CDC resources:

If you work in a public health agency and would like to access Z-CART materials, register for the CDC State, Tribal, Local & Territorial (STLT) Collaboration Space. Once registration is completed, staff can access the Z-CART and its contents in the Communication Resource Center.

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Zika Topic of the Week

August  1 - 5

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Mosquito Control: You Have Options

Preventing Zika takes a plan. Learn what steps your family needs to take to prevent Zika at home.

August 8 - 12

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Protect Your Partners from Zika!

Zika can be spread by a person with Zika to his/her sex partners. Learn more about Zika and sex.

Although Zika is primarily spread through mosquitoes, it can also be passed through sex from a person who has Zika to his or her sex partners, even if the infected person does not have symptoms at the time or if their symptoms have gone away. Condoms (and other barriers to protect against infection) can reduce the chance of getting Zika from sex. This is especially important if the infected person has a pregnant sex partner, because Zika can cause serious birth defects. Learn more about how to prevent sexually transmitted Zika here and help us spread the message that all travelers coming from an area with Zika can take steps to protect their partners and families from Zika. 

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Weekly CERC Teleconference: "Cultural Competence"

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To address the communication concerns and needs of state, local, and territorial health communicators, as well as partner organizations, CDC is hosting a series of Crisis and Emergency Risk Communication (CERC) teleconferences related to Zika issues.

These teleconferences are held on a weekly basis from 1-2 pm (Eastern Time). Each week, a new CERC topic will be presented as it relates to Zika.

August 9 – CERC, Zika, and Cultural Competence - In this week's discussion, we will explore the role of culture in communication and how to accommodate multi-cultural community communication needs during a public health emergency.  Not all differences matter, but some may and knowing when and how to address those differences can help ensure that the right message at the right time from the right person or organization can save lives or reduce harm.

 Audio Conference Access Information:

1-800-593-8913 (U.S. Callers)

1-212-547-0398 (International Callers)

Passcode: 3609251

Please note the new call-in information. All calls will be recorded and posted to our website.

Presentation slides for this teleconference will be available on our website: https://emergency.cdc.gov/cerc/zika-teleconferences.asp

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Communication Tips: "Communicating with Diverse Audiences"

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Communicating with Diverse Audiences

As communicators, we sometimes generalize our messages so that we can reach as many people as possible. Unfortunately, only communicating to a general public means we will likely miss some important audiences.  When we move beyond generalizations—and dig a little deeper to discover more distinct audience traits—we can do a better job of reaching more people in ways that are meaningful to them so they can better receive important information.

When communicating with diverse audiences, one way to better understand their communication needs is by learning about the languages they speak. While it’s always a good idea to check with local authorities, the U.S. Census Bureau language mapper tool can be very helpful for learning which languages are most common among people in various geographic areas. If we know the languages our target audiences speak, we can better understand translation needs. And, while translation alone does not allow us to meet our audiences where they are, it is a huge step in the right direction.

Developing information products that consider the influence of culture on communication allows us to better connect with diverse audiences. Choosing images, colors, and even media that are more relevant to the people we want to reach helps us break through some communication barriers.

We frequently need to work closely with partners and stakeholders to understand the needs of the audiences we want to reach. These partners and stakeholders are often trusted members of target communities and can be gatekeepers; their cooperation is key in spreading messages. Working with partners, we can craft better messages, materials, and communication strategies so that audience members trust the advice presented and believe that taking recommended actions will help protect themselves and their families.

When we seek to protect public health, we should strive to reach as many affected audiences as possible. We need to do everything we can to understand the differences between audiences and how they impact communication. When we explore, appreciate, and account for the diversity of those audiences in our communication, we promote more effective public health efforts.

For more resources and information on CERC, please see Crisis and Emergency Risk Communication, 2014 Edition or Crisis and Emergency Risk Communication Pandemic Influenza, 2007.

Have you used CERC in your work? To share your CERC stories, e-mail cercrequest@cdc.gov. Your stories may appear in future CERC Corners.

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Online Resources

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Stay Connected

These social media messages are available so that you can share on your organization's social media accounts.

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Questions about Zika & CDC’s travel advisory? CDC Director Dr. Tom Frieden recently talked with Washington Post’s Lena Sun about Zika and steps you can take to protect yourself and your loved ones. See highlights in the video below. http://wapo.st/2atCWVJ

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Wearing insect repellent is a great way to prevent mosquito bites! Use EPA-registered insect repellents that contain DEET, picaridin, IR3535, or oil of lemon eucalyptus or para-menthane-diol. They’re safe for pregnant and breastfeeding women too. http://bit.ly/2akzs5K

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Treat clothing & gear with permethrin or buy permethrin-treated items to repel mosquitoes. http://bit.ly/2aam09E

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#ZapZika by keeping mosquitoes out of your home & installing screens on windows & doors. Use A/C if you have it.

 

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Social Media Partner Resources

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Contact Us

Email: EmergencyPartners@cdc.gov

Centers for Disease Control and Prevention
1600 Clifton Rd
Atlanta, GA 30333

Questions?

Contact CDC-INFO

800-CDC-INFO    (800-232-4636)    TTY: 888-232-6348

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