Special Zika Virus Newsletter- July 22, 2016


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Emergency Partners Newsletter

ZIKA VIRUS - SPECIAL EDITION 

July 22, 2016


Zika virus (Zika) outbreaks are occurring in many countries and territories. Please share the following information with those who may find it useful.

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Table of Contents


Announcements

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To learn more about Zika, visit CDC's homepage and key messages.

CDC welcomes suggestions and feedback. If you would like to comment on any of these announcements or send us suggestions, including suggestions for new content, please contact us at emergencypartners@cdc.gov.

CDC awards $60 million to help states and territories battle Zika

The Centers for Disease Control and Prevention (CDC) will begin making awards totaling nearly $60 million to states, cities, and territories to support efforts to protect Americans from Zika virus disease and adverse health outcomes that can result from Zika infection, including the serious birth defect microcephaly.

Click here to read more of this media statement

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CDC assisting Utah investigation of Zika virus infection apparently not linked to travel


CDC is assisting in the investigation of a case of Zika in a Utah resident who is a family contact of the elderly Utah resident who died in late June. The deceased patient had traveled to an area with Zika and lab tests showed he had uniquely high amounts of virus—more than 100,000 times higher than seen in other samples of infected people—in his blood. Laboratories in Utah and at the Centers for Disease Control and Prevention (CDC) reported evidence of Zika infection in both Utah residents.

State and local public health disease control specialists, along with CDC, are investigating how the second resident became infected. The investigation includes additional interviews with and laboratory testing of family members and health care workers who may have had contact with the person who died, as well as trapping mosquitoes and assessing the risk of local spread by mosquitoes.

Click here to read more of this media statement.

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Zika Topic of the Week: Stay Healthy on the Road to Rio!

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Are you headed to the 2016 Rio Olympic or Paralympic games? Whether you’re a Team USA competitor or fan, you can maintain a strong defense against health risks with good travel preparation and practices. While in Brazil, you could face a variety of health risks, and Zika is one of them. CDC’s travel health tips can help you, your family, and your community back in the U.S. to stay protected.  Zika is one tough opponent everyone wants to beat. We want you to stay healthy during the games and beyond. With the right steps you can bring home medals and memories, not illness!

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Weekly CERC Teleconference

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To address the communication concerns and needs of state, local, and territorial health communicators, as well as partner organizations, CDC is hosting a series of Crisis and Emergency Risk Communication (CERC) teleconferences related to Zika issues.

These teleconferences are held on a weekly basis from 1-2 pm (Eastern Time). Each week, a new CERC topic will be presented as it relates to Zika.

July 26 – CERC, Zika, Stigma, and Working with the Media - During this week’s Zika Crisis and Emergency Risk Communication discussion we will explore how to work with the media during a crisis. Learn what to expect when the world is directing its media attention on your community. We will share media dos and don’ts for your official response.  

 Audio Conference Access Information:

1-800-369-1662 (U.S. Callers)

1-203-827-7082 (International Callers)

Passcode: 3266392

All calls will be recorded and posted to our website.

Presentation slides for this teleconference will be available on our website: https://emergency.cdc.gov/cerc/zika-teleconferences.asp

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Communication Tips

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Responding to Rumors and Misinformation

Most emergencies are susceptible to communication errors. Misunderstandings, mistrust, and simple mistakes may cause conflicting messaging to emerge. For crisis communicators, it’s important to understand when and how wrong messages should be corrected.

While many messaging errors might have little to no impact on people affected by a disaster, some rumors and misinformation can be very destructive.

  • Misunderstandings can cause confusion. People may not know what to do if they don’t feel they have enough information or are unable to interpret the information that is available to them.
  • Mistrust may make rumors seem reasonable. If people affected by a crisis don’t trust your organization, they may not trust your advice. The public could believe incorrect information if they feel its source is more credible than you.
  • Simple mistakes may account for other emergency errors. Oversights—including typos and lack of fact checking—may lead people to misread messaging.

Misleading communication might promote harmful behaviors that increase personal and public health risks. Inconsistent guidance can also undermine the credibility of your organization.

As a crisis communicator, you must know when and how to address these communication errors. While it may not be realistic to respond to every rumor, misinformation that can be damaging should be corrected. The following steps can help you address myths, rumors, and misconceptions:

  • Monitor traditional and social media and conduct environmental scanning to identify possible misinformation.
  • Dispel rumors by immediately providing accurate information through appropriate channels, including

          *   Media

          *   Social media

          *   Partner organizations

          *   Print and website content disseminated by your organization

  • Regularly update information outlets with current information to help them avoid speculation.

Effective communication—including managing misinformation—can help reduce and prevent public health risks in emergency situations. For the more details on communicating during crises, please see Crisis and Emergency Risk Communication, 2014 Edition, at http://emergency.cdc.gov/cerc/resources/pdf/cerc_2014edition.pdf.

Have you used CERC in your work? To share your CERC stories, e-mail cercrequest@cdc.gov. Your stories may appear in future CERC Corners.

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Online Resources

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Stay Connected

These social media messages are available so that you can share on your organization's social media accounts.

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CDC has tools to help healthcare providers prepare for talking with patients about Zika. http://bit.ly/29JuNyX

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Healthcare providers: talk to your patients about how to protect themselves from mosquito bites by using an EPA-registered insect repellent with DEET, picaridin, IR3535, or oil of lemon eucalyptus or para-menthane-diol. http://1.usa.gov/1QbHwpF

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Healthcare providers: Stay up-to-date on #Zika guidance and get tools to help you counsel & care for patients. http://1.usa.gov/1WytWiE

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HCPs: advise patients in areas w/ #Zika to use EPA-registered insect repellent. http://1.usa.gov/1QbHwpF

 

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Social Media Partner Resources

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Twitter:

Facebook:

 

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Contact Us

Email: EmergencyPartners@cdc.gov

Centers for Disease Control and Prevention
1600 Clifton Rd
Atlanta, GA 30333

Questions?

Contact CDC-INFO

800-CDC-INFO    (800-232-4636)    TTY: 888-232-6348

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