 
Would you like to know the secret to attracting MORE customers? Are you looking for new ways to GROW your businesses? Well, look no further! The Visitor Economy Support Programme has helped hundreds of businesses across Somerset do just that. The programme is FREE, all you need to do is sign up using the link below and one of our experts will be in touch to help.
https://www.visit-exmoor.co.uk/business-hub/vesp
The support is available to all Somerset business working within the visitor economy including hospitality, tourism, retail, attractions, activity providers, museums, entertainment, and arts.
If you have any questions about the VESP programme, please contact Max Lawrence on honsec@visit-exmoor.co.uk
#VESP #VisitExmoor #VisitSomerset #GrowYourBusiness
Skills and Development:
1. What Makes a Good Website? (Somerset)
Date & Time: Tuesday, 15th February. 4.30pm - 5.30pm
Key learning points will be:
The benefits of having a website
Deciding what type of website is best for your business
Finding a trusted web designer
Keeping a website up to date and engaging.
Testimonial: "Many thanks - really interesting session."
For registration email: karen@karendonnellyassociates.com
2. Understanding Web Analytics (Somerset)
Date & Time: Thursday, 24th February. 11.30am - 12.30pm
During this bite-size, one hour session we will cover:
Why measuring website traffic is essential but does NOT require a PhD
How to Measure success with Google Analytics and the top six stats you should know
How to Measure conversions rather than visitors
Using Google Analytics to target future advertising Please note - we would suggest that you sign up for Understanding Web Analytics session to help you understand more about paid advertising and SEO.
For registration email: karen@karendonnellyassociates.com
3. Defining a USP for your business and telling your story (Somerset)
Date & Time: Friday, 25th February. 11.00am - 12noon
Topics will include:
What is your story?
The importance of your story in differentiation from competitors
Telling your story
For registration email: karen@karendonnellyassociates.com
4. Creating Content for Online Marketing (Somerset)
Date & Time: Wednesday, 2nd March. 2.00pm - 3.00pm During this bite-size, one hour session we will cover:
what do customers respond to
how to repurpose content for different channels
tips to measure success
Testimonial: "Presentation was excellent. Lots of relevant information, which I hugely appreciate having been out of the sector for some time."
For registration email: karen@karendonnellyassociates.com
5. Good Images for Online Marketing (Somerset) Date & Time: Tuesday, 8th March. 11.00am - 12noon During this bite-size, one hour session we will cover:
why bad images hurt your business
how good images create emotional connections
tips for resizing to meet different platform requirements
Testimonial: "Really useful to refresh my knowledge."
For registration email: karen@karendonnellyassociates.com
6. Direct Marketing (Somerset) Date & Time: Thursday, 10th March. 11.00am - 12noon
Building a direct relationship with your customers can reap rewards in terms of repeat business, high referral rates and word of mouth marketing. This session will look at the ways you can market directly to consumers, the essential tools for the job plus how to stay on the right side of data protection laws. Testimonial: "Excellent. Thank you!"
For registration email: karen@karendonnellyassociates.com
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