Visitor Economy Business Support Programme

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Visitor Economy Business Support Programme

Would you like to know the secret to attracting MORE customers? Are you looking for new ways to GROW your businesses? Well, look no further! The Visitor Economy Support Programme has helped hundreds of businesses across Somerset do just that. The programme is FREE, all you need to do is sign up using the link below and one of our experts will be in touch to help.

The support is available to all Somerset business working within the visitor economy including hospitality, tourism, retail, attractions, activity providers, museums, entertainment, and arts.

If you have any questions about the VESP programme, please contact Max Lawrence on

#VESP #VisitExmoor #VisitSomerset #GrowYourBusiness



Skills and Development: 

1. What Makes a Good Website? (Somerset)

Date & Time: Tuesday, 15th February.  4.30pm - 5.30pm

Key learning points will be:

The benefits of having a website

Deciding what type of website is best for your business

Finding a trusted web designer

Keeping a website up to date and engaging.

Testimonial: "Many thanks - really interesting session."

For registration email:


2. Understanding Web Analytics (Somerset)

Date & Time:  Thursday, 24th February.  11.30am - 12.30pm          

During this bite-size, one hour session we will cover:

Why measuring website traffic is essential but does NOT require a PhD

How to Measure success with Google Analytics and the top six stats you should know

How to Measure conversions rather than visitors

Using Google Analytics to target future advertising Please note - we would suggest that you sign up for Understanding Web Analytics session to help you understand more about paid advertising and SEO.

For registration email:


3. Defining a USP for your business and telling your story   (Somerset)      

Date & Time:  Friday, 25th February.  11.00am - 12noon

Topics will include:

What is your story?

The importance of your story in differentiation from competitors

Telling your story

For registration email:


4. Creating Content for Online Marketing   (Somerset)  

Date & Time: Wednesday, 2nd March.  2.00pm - 3.00pm           During this bite-size, one hour session we will cover:

what do customers respond to 

how to repurpose content for different channels 

tips to measure success

Testimonial: "Presentation was excellent. Lots of relevant information, which I hugely appreciate having been out of the sector for some time."         

For registration email:


5. Good Images for Online Marketing (Somerset) Date & Time: Tuesday, 8th March.  11.00am - 12noon During this bite-size, one hour session we will cover:

why bad images hurt your business 

how good images create emotional connections

tips for resizing to meet different platform requirements 

Testimonial: "Really useful to refresh my knowledge."

For registration email:


6. Direct Marketing (Somerset) Date & Time:  Thursday, 10th March.  11.00am - 12noon

Building a direct relationship with your customers can reap rewards in terms of repeat business, high referral rates and word of mouth marketing. This session will look at the ways you can market directly to consumers, the essential tools for the job plus how to stay on the right side of data protection laws. Testimonial: "Excellent. Thank you!"

For registration email: