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If you run a tourism and hospitality business (accommodation, attractions, experiences, cafes, pubs, transport providers) along the England Coast Path/South West Coast Path in Somerset or Exmoor and want to find out how you can use it to your advantage these workshops are for you.
Depending on which session you attend (see detail below) you will hear speakers from:
- VisitSomerset/VisitExmoor/Exmoor National Park sharing what’s new and how they can help your business
- The England/Somerset and South West Coast Path and opportunities to work with them
- Businesses that are succeeding in marketing to walkers sharing their own practical tips
- Industry experts offering useful advice on how to attract walkers, create experiences and the latest trends
- Journalists sharing insights on what makes a great story and how to pitch it
- Specialists sharing tips on how to get the best photography to make your business stand out from the crowd
- Organisational and Clinical Psychologist and Wellbeing and Happiness consultant on how boosting your happy hormones on the England Coast Path can boost the wellbeing of businesses their staff and visitors alike.
You will also have time to meet and chat through ideas with other like-minded tourism businesses.
Everyone who attends will get these three additional benefits:
- A workbook designed to develop this area of your business
- An opportunity to join the VESP programme of FREE business support. Under this scheme businesses will be matched with an industry expert with a range of skills to identify your business goals, opportunities, challenges and create a bespoke package of support
- Be in with a chance of winning a year’s membership at Visit Somerset at Silver level worth £425.00.
There are six exciting free workshops taking place soon, with limited places available on each, so make sure you book you places early to avoid missing out.
Tuesday 12 October 2021 from 11am - 1pm (repeated on 4 November)
An introduction to the benefits you can get from the England Coast Path in Somerset/Exmoor
We will cover:
- Latest trends to help focus your marketing
- How to get more business out of season to increase your profitability
- Give visitors a new reason to visit and stay longer
- Develop your business to encourage more repeat visitors
- Entice high spending walkers and attract new audiences.
Speakers
Nell Barrington - Barrington Associates
Sarah Gunn - South West Coast Path
Katrina Munro - Exmoor National Park
Isobel Pring - England Coast Path
Visit Somerset/VisitExmoor
Book https://www.eventbrite.co.uk/e/how-the-england-coast-path-in-somerset-can-benefit-your-business-tickets-170119460887
Thursday 21 October 2021 from 11am - 1pm
How to create exciting new experiences for walkers on the England Coast Path and how it can extend your season
- Learn how offering or promoting experiences on the England Coast path can increase your business in the quiet season
- Hear the latest trends on what visitors want from their holiday experience
- Exmoor has pioneered the development of an experiential approach to tourism and will share the theory behind this and the lessons learnt to date
- Find out why 'selling a story' is important and how Beyonk can help on both the micro and macro level, aiding individual businesses with great booking systems and distribution through their partners, and then helping tell the story of a region through collating great experiences
- Industry experts will share how they created their unique experiences, what they have learnt and how it helps to extend the season.
Speakers
Nell Barrington - Barrington Associates
Sarah Gunn - South West Coast Path
Dan James - Rural Enterprise Manager, Exmoor National Park Authority
Ian Pearson - Old Cider House
Jenny Wild - Wild About Exmoor
Ross Williams - Head of Operations, Beyonk. Beyonk is a booking ecosystem providing powerful but user-friendly booking systems to a range of attractions and experience providers. Beyonk further enables you to share your spare spaces to their exclusive distribution network of leading tourist boards, parks, train operators and more.
Book https://www.eventbrite.co.uk/e/how-to-create-exciting-experiences-for-walkers-on-the-england-coast-path-tickets-176295042217
Thursday 4 November 2021 from 2-4pm
An introduction to the benefits you can get from the England Coast Path in Somerset/Exmoor
We will cover:
- Latest trends to help focus your marketing
- How to get more business out of season to increase your profitability
- Give visitors a new reason to visit and stay longer
- Develop your business to encourage more repeat visitors
- Entice high spending walkers and attract new audiences.
Speakers
Nell Barrington - Barrington Associates
Sarah Gunn - South West Coast Path
Katrina Munro - Exmoor National Park
Isobel Pring - England Coast Path
Visit Somerset/VisitExmoor
Book https://www.eventbrite.co.uk/e/how-the-england-coast-path-in-somerset-can-benefit-your-business-tickets-170119490977
Tuesday 9 November 2021 from 2-4pm
Boost your happy hormones on the England Coast Path and find out why the England Coast path is beneficial to you, your staff and your visitors and how this can lead to increased business
- We will look at the latest trends in health and walking and how your proximity to the England Coast Path can increase your staff and visitors wellbeing
- Join us in learning about the neuroscience of happiness and how to train your brain to be more positive, optimistic and happy
- Explore techniques that will help boost the wellbeing of businesses, their staff and visitors
- We will look at Positive Psychology on the England Coast Path - Using the PERMA model to explore how we can increase positive emotions, engagement, relationships, meaning and accomplishment (aka PERMA!) by spending time outdoors, walking the paths. Businesses and visitors can all reap the benefits of making the most of our wonderful coastline and all the joys it has to offer.
- This will be a practical session with lots of time for questions with Dr Vikki Barnes
Speakers
Dr Vikki Barnes is a Doctor of clinical psychology, happiness and wellbeing consultant, positive psychologist, international speaker, author, humanitarian, adventurer and believer in change for good.
Vikki has a Doctorate in Clinical and Community Psychology, a Masters in Neuropsychology and a BSc in Psychology and Social Studies. She has over 10 years of NHS service, providing mental health interventions and education to patients and staff and led a national wellbeing programme with Virgin. Vikki was asked to work in the British Virgin Islands with Sir Richard Branson, to set up a mental health service for survivors following hurricane Irma. She worked with the community as well as health professionals, developing much needed provision and continues to support this remotely.
In 2019, Vikki founded Positive Wellbeing, a business that focuses on proactive and preventative strategies for forward thinking organisations, enabling them to create long lasting, successful cultures by putting the health of people first. A member of the Wellbeing Economy, Vikki promotes positive leadership and a movement towards a better world, by blending the wellbeing of people with wellbeing of the planet. Her new book Free Happiness: the art and science of positivity is used within organisations to improve people experience and culture.
Book https://www.eventbrite.co.uk/e/boost-happy-hormones-on-the-england-coast-path-to-benefit-staff-visitors-tickets-176334801137
Thursday 18 November from 2-4pm
What are the best stories to share to ensure that you get media coverage about your business on the England Coast Path in Somerset/Exmoor and how to write them
Hear from journalists and businesses who will be sharing their tips on how to write the perfect newsworthy story that will attract visitors to your business and raise your profile. This is your chance to find out everything you always wanted to know about how to craft the perfect story for the media, so get your questions ready for our panel of experts.
Speakers
Giles Adams is Editor of What’s on Somerset, Chair of Visit Somerset, has written recent tourism publications such as Visit Minehead and Visit Taunton and most recently provided PR for the 10 Parishes Festival
Nell Barrington - Barrington Associates
Jess Chaffey is editor of Somerset Living Magazine and reporter for the County Gazette, Bridgwater Mercury, Chard and Ilminster News and Burnham and Highbridge Weekly News
Martin Hesp has been a journalist for more than 40 years travelling the world in search of stories
Ian Pearson - Old Cider House
Book https://www.eventbrite.co.uk/e/how-to-write-the-perfect-newsworthy-story-to-attract-visitors-tickets-176506324167
Thursday 25 November 2021 from 11am - 1pm
How to get the best photography of the England Coast Path and your business to wow visitors and ensure you stand out from the crowd - on your smartphone
Using your smartphone well to take great photos to help promote your business is far more achievable than many people think. This is a practical hands on session that will take you from wonky to wonderful photos. You will find out about the general principles of professional photography, the benefits of good lighting, how to set up photos and top editing tips.
This event will empower you to take more photos and use them with impact on your online and social platforms. It will also coach you on how to use photography to connect effectively with existing and future customers. This will be a practical hands on session so have your phones at the ready.
Speakers
Nell Barrington - Barrington Associates
Becky Craven has 20 years of marketing experience working with well known companies including Virgin Holidays, Sleeps12, AirBnB, Unique Homes Stays, Local Councils, Timberland, Clarks plus 1000’s of entrepreneurs. She been running her own photography business since 2006 and has developed a successful career in photography marketing after completing an MA Photography at Falmouth.
Book https://www.eventbrite.co.uk/e/how-to-get-the-best-photos-of-the-england-coast-path-and-your-business-tickets-176489012387
These workshops will be held online to save you the cost and time of travelling and are open to businesses based in West Somerset, Sedgemoor and on the coast in Exmoor.
The numbers will be limited to make sure they are as interactive as possible, so make sure you book now to secure your place. We look forward to seeing you and if you have any questions please get in touch.
This workshop is one of an exciting series of free business support webinars with more planned this year click here for more information.
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