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Welcome to the Autumn edition! 🍂
Summer may be over, but opportunities for local businesses along the Wales Coast Path and our National Trails certainly are not. Our September e-bulletin is packed with ideas to help you make the most of the autumn, from free image banks to simple ways to boost your social media profile.
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Help showcase your business to customers better with professional images, promoting the natural splendour from the trails. Download and use (for free!) these hand picked selection of professional photographs on Asset Wales for you. Click the relevant link below to access the images, choose from 25 images per trail.
You'll need to register for an Asset Wales account - it's free and easy to do. You'll have access to lots of high quality tourism related images for your business to use.
Tips on how to use these images:
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Use them in your leaflets, website, promotional materials or in guest information packs.
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Create a photo gallery of the local landscape on your social media.
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Share a favourite photo on your socials and invite customers and other local businesses to do the same. Respond to users to build connections.
 Asset Wales - download free professional images to promote Welsh tourism
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And don’t forget our free-to-use 'signpost' logos: a simple way to let visitors know how close you are to their chosen route.
Visit Wales can help you stay up to date with government funding, specialist grants and business support in a tough economic climate.
Their latest update included a £2m grant scheme to improve accessibility and create more inclusive visitor experiences across Wales - Croeso i Bawb grant scheme. There's clear details on how businesses can apply and what kinds of projects may be covered.
Sign up to the Tourism Industry newsletter and receive updates on funding and support direct to your inbox, and view previous issues.
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An active, engaging social media profile can have big benefits for small businesses: increasing awareness, building authentic connections with customers, prospects and the local community.
Struggling to find the time to generate regular unique content?
The ubiquitous sharing icon (paper plane) is everywhere so sharing posts created by other relevant, local organisations can help! It reduces your workload, add value to your followers and increase the chances of reciprocal sharing in the future.
When you repost or share, be sure to add a few lines to explain why you’ve done so. The WCP Instagram and NT socials regularly share content that’s easy to repost like their recent thru-hiking hot-weather tips. Take a look and see what you could share to boost your visibility.
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A host of events are taking place across the Wales Coast Path this autumn. We’ve highlighted some of the biggest walking festivals below, with tips to help your business make the most of them.
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Follow, tag and create content for relevant events on social media: reference the festival, speak directly to its audience and tag organisers to encourage reciprocal reposting.
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Offer event-goers a time-limited discount or added value: share your tailored offer on your social channels and tag event organiser to maximise visibility.
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Make direct contact with the event organisers: could your business provide support on the day or a discount for the event organising team?
Autumn Walking Festivals
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Gower Walking Festival, 5 to 13 September: if you’re on the Gower Peninsula or in and around Swansea Bay, check out the itinerary to see what walks are taking place closest to you.
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Barmouth Walking Festival, 12 to 21 September: walkers will register at the Carousel Café in Barmouth each day so get ready to give them a warm welcome, and a reason to return.
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Chepstow Walking Festival, 23 to 25 October: connecting the Wales Coast Path with Offa’s Dyke Way, Chepstow’s regarded by many as the walking hub of Wales – watch out for the October itinerary, coming soon.
We’re keen to tailor our business e-bulletins so they’re as practical and useful as possible. If you have ideas for future issues, please contact our team at wcp@cyfoethnaturiolcymru.gov.uk
Follow us on social media - Follow whichever walking trail is relevant to your business, share and comment on our posts - we'll do our best to comment back!
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