 Running from the 1-25 December, Winter Wheelers is a cold-conquering competition from Love to Ride aimed at getting more people riding bikes through winter. The cold, wind and rain can deter people from riding a bike, but this campaign aims to show that, with a little preparation, every day is a biking day.
Last year over 30,000 people took part, including over 2,600 new riders! They braved the breezes, flouted the frost and won loads of great prizes.
For Winter Wheelers, it doesn't matter if you ride every day or if you haven't been on a bike in years, everyone’s invited to join in. Love to Ride are behaviour change experts who have refined their approach by helping hundreds of thousands of people around the world get into biking. With quick courses and tips articles aplenty, everyone registered with Love to Ride can access the tools they need to build their biking confidence. Each rider will receive tailored emails that address their barriers to riding and help them to get in the saddle.
💪 Boost your physical health – even a 10-minute bike ride will start supercharging your immune system and raise your heart rate.
🧠 Improve your mental health – riding a bike can make you feel happier and more connected to your surroundings compared to other modes of transportation.
😌 Reduce stress and anxiety - any form of physical activity is good for releasing endorphins and reducing stress.
🌍 Make an impact on your environment – reduce your carbon footprint by leaving the car at home.
Taking part in Winter Wheelers is easy. You only have to ride for ten minutes to be entered into the daily draw.
So how does it work?
- Register for free at www.lovetoride.net/miltonkeynes
- Log your bike rides before 3pm the following day
- Wait and see if you won! There are prizes to be won every day and one lucky winner will receive a text on Christmas Day saying they won a bike.
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