CSCP 5 Minute Briefing - Launch of Safer Sleeping and ICON Awareness Week 20-24 September 2021

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CSCP 5 minute briefing

Launch of Safer Sleeping and ICON awareness week 20-24 September 2021

This week the CSCP will be holding an awareness raising week for Safer Sleeping and ICON – ‘Babies Cry – You Can Cope’.

Over the course of the week we will be sharing key messages and materials for professionals to use with families

Please display and distribute any materials that you receive. You can also help us by re‐tweeting our Twitter messages (@CumbriaSCP)

Safer Sleeping

lullaby trust youtube image

Safer Sleep for Baby is based around six simple steps, designed to be easy to follow and cover the main risk factors.  We want the entire Children and Young People's workforce to speak in a unified voice to reinforce our messages to parents and carers. You can see the six steps on our website Safer Sleep for Baby.

We also want to recognise to parents that every family has different circumstances and people may have more specific questions.  We want to highlight that there are people in Cumbria who can help, whether this is a health professional, Children's Centre, social worker or support group and also to signpost people to The Lullaby Trust helpline 

Today we have launched a number of safe sleeping materials for parents and professionals

There are a number safe sleeping posters that are print and web friendly along with a safer sleep booklet. Please display these posters in offices and areas that are accessed by the public and print and share them with the families you work with to help raise awareness. They can be accessed here.

Safer Sleeping Guidance for Practitioners

policy & procedures

A multi-agency Safer Sleeping Guidance has been developed for practitioners. This can be accessed on our procedures manual add link:



ICON is a campaign that was developed to keep babies safe. It provides coping with crying advice for to be delivered to parents and carers of babies.

ICON is an acronym for:

I – Infant crying is normal

C –Comforting methods can help

O – It’s OK to walk away

N – Never, ever shake a baby

A number of materials are available to promote the messages of the ICON Campaign. These are available for parents, carers and professionals to download.

Professionals should print copies where possible to share with families during contact sessions, and to display in public areas to raise the awareness of the ICON message. Please visit the CSCP ICON page.

Briefing session