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From riding METRO to work and school or simply to explore Houston, Martina, Zach, Catherine, Fredy,and Kate all rely on the transit network for different reasons. Now those unique reasons and stories serve as the focus of a new campaign, "This Is My METRO".
"The campaign drives home why we come to work every day, to positively impact the lives of our riders," said Tom Lambert, METRO President & CEO.
"This Is My Metro" highlights our transit solutions and raises public awareness. Our riders come from every background and profession," Lambert continued.
Currently, five radio ads and one TV spot are running on Houston stations and drawing praise from across the region.
"The feedback is just incredible! We couldn't have made up some of these stories, seriously. They're just too good," said Sydney Scardino, Manager of Creative Services at METRO.
Viewers can expect to see more of the spots soon and METRO is inviting riders to submit their stories to "thisismynewmetro@ridemetro.org."
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"Hi, my name is Martina. I ride the 244 Monroe Park & Ride. I work at HPD in downtown. Riding METRO has helped reduce my stress."
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"My name is Catherine. I dance at a ballet academy downtown. My mother is a single mom who works full time. When I was 12, I got my METRO card and since have taken 600 rides."
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Hi, my name is Fredy. I started riding METRO about two years ago, using the 45 to home from school. Now, I’ve been using the Red Line to go to Café College, where they help and give important information for college."
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My name is Kate. I started the blog, raisedontherail.com because we bought our house near the newly extended Purple Line. As a new parent, our experience on the rail becomes an adventure for our daughter.
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My name is Zack. My mom works, so I ride METRO’s 52 to school everyday. I'm the drum major for Kashmere’s Thunder Soul marching band.
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