#RecycleRightNY Campaign Materials

March is dedicated to aluminum & steel can recycling. Please use the resources below (Facebook posts, Twitter tweets, social media polls, newsletter article, images) through the month of March via your social media platforms, newsletters, etc. to spread the word. The post order is a suggested format to follow but please modify the order for the month as necessary to fit your needs.

Please note that high resolution images for Facebook, Twitter, and newsletters can be downloaded by going to NYDEC's Recycle Right NY Flickr album. For instructions, scroll down to the heading "Free images" below. To download any images from the body of this email, right click the image and then choose "Save As".

Week 1 Campaign Materials

Facebook Post: Let’s have a can-do attitude! Recycling cans and other metal food containers is easy. They don’t need to be spotless, just make sure they are free of any food residue or liquids that could spill out. This helps increase the value of all recyclable materials by keeping them clean and dry. #RecycleRightNY #RecycleCans

Twitter Tweet: Let’s have a can-do attitude! Recycling cans & other metal food containers is easy. They don’t need to be spotless, just free of food residue and liquids that could spill out.  It increases the value of all recyclables by keeping them clean and dry. #RecycleRightNY

Week 2 Campaign Materials 

Social Media Poll

Facebook and Twitter: True or False-  metal cans have to be spotless when they go in your household recycling bin

Poll answer for both Facebook and Twitter: False. Cans do not have to be spotless but ensure no food or liquid can spill out onto other recyclables
*If your program differs please feel free to customize this poll.

Facebook Post: We can do this!  Let’s all #RecycleRightNY and make sure our metal food cans, like those from soup, coffee, and canned vegetables, are making it into our recycling bins. These are valuable materials that can be remelted again and again to make new products, helping to decrease greenhouse gases and preserve natural resources for future generations.

Twitter Tweet: We can do this! Put metal food cans, like those from soup, coffee, and canned vegetables, in your recycling bin. These are valuable materials that can be re-melted over & over to make new products, preserving natural resources for future generations #RecycleRightNY

Week 3 Campaign Materials

Facebook Post: #DidYouKnow about 1 billion pounds of aluminum, or 32 billion cans, end up in landfills every year? That wasted energy could power 1.5 million homes for a year. Let’s  #RecycleRightNY and make sure  we recycle our cans!

Twitter Tweet: #DidYouKnow about 1 billion pounds of aluminum, or 32 billion cans, end up in landfills every year? That wasted energy could power 1.5 million homes for a year. Let’s #RecycleRightNY and make sure we recycle our cans!

Week 4 Campaign Materials

*Use Image: Yes We Can!

Social Media Polls

Facebook: Recycling steel saves nearly 74% of the energy used to produce it from raw materials. How many homes could that savings power for a full year if we recycled all of our steel?
A. 43 million
B. 18 million

Twitter: Recycling steel saves nearly 74% of the energy used to produce it from raw materials. Do you know how many homes that savings could power for a full year?
A. 5 million
B. 18 million
C. 32 million
D. 43 million

Answer for both Facebook and Twitter: Recycling steel saves nearly 74% of the energy used to produce it from raw materials. That energy is enough to power about 18 million homes for a full year! #ReycleRightNY - put your steel food cans into your recycling bin and save resources for future generations.

Week 5 Campaign Materials

Facebook Post: #DidYouKnow it takes 95% less energy to make a can from a can? Let’s #RecycleRightNY by recycling these materials instead of putting them in the trash! Take a look at what your recycled cans could create: https://youtu.be/9m-xOSFGu98

Twitter Tweet:  #DidYouKnow it takes 95% less energy to make a can from a can? Let’s #RecycleRightNY by recycling these materials instead of putting them in the trash! Take a look at what your recycled cans could create: https://youtu.be/9m-xOSFGu98

Extra Social Media Posts

Facebook Post: Are you trashing pet food cans instead of recycling them because of stinky pet food residue? Keep a small spatula near the sink to help scrape out residue before rinsing. Let’s make waste a thing of the past and conserve natural resources for both two-legged and four-legged friends alike! #RecycleRightNY  #RecycleCans

Twitter Tweet: Are you trashing pet food cans instead of recycling them because of stinky pet food residue? Keep a small spatula near the sink to help scrape out residue before rinsing. Let’s make waste a thing of the past for both two-legged and four-legged friends alike! #RecycleRightNY

March Aluminum & Steel Can Recycling Newsletter/ Newspaper Article

Title: Let’s Have a Can-Do Attitude! 

Did you know that recycling steel saves nearly 74% of the energy used to produce it from raw materials? That energy is enough to power about 18 million homes for a full year. Help us #RecycleRightNY and make sure your metal food cans, like those from soup, coffee, and canned vegetables, are making it into your recycling bin. These are valuable materials that can be re-melted again and again to make new products. And don’t worry, recycling cans and other metal food containers is easy. They don’t need to be spotless, just make sure they are free of any food residue or liquids that could spill out. This helps increase the value of all recyclable materials by keeping them clean and dry. Let’s #RecycleRightNY by recycling our metal cans instead of putting them in the trash! Take a look at what your recycled cans could create. We can do this!

video link: https://youtu.be/9m-xOSFGu98

Other Resources

The Recycling Partnership's Contamination Toolkit

Free Images/ Videos

Free high resolution images formatted for Facebook, Twitter, and newsletters can be downloaded by going to NYDEC's Recycle Right NY Flickr album. *

Directions to download from Flickr: Click the link to open the Flickr album. Scroll to the image you want and left click on it. The image will now be brought up on the screen by itself. In the far right bottom corner there will be a downward facing arrow with a line under it. Left click on it and choose, Original (1024x512) as the option. It will automatically download.  If you need assistance please e-mail us at recycling@dec.ny.gov.

* If you are experiencing technical difficulties downloading the images from Flickr, please open the Flickr link in a different web browser such as Chrome or Firefox.

Video: Keep America Beautiful “I Want to Be Recycled” 15 second video

Recycle Right NY is a 12-month education campaign focused on supporting efforts to reduce contamination in household recycling programs across NYS. The campaign focuses on educating residents about one recycling topic per month. Campaign materials including monthly text and photos, as seen above, are available for use in your own social media and digital and print newsletters. For more information about the campaign or on how to get involved e-mail recycling@dec.ny.gov.