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January 3, 2022
Dear Business Owner,
This is a reminder that the annual registration or renewal for New Rochelle’s Retail Business Registration Program must be completed by January 31, 2022.
All retail businesses are required to register and all other businesses are encouraged to do so. The information collected will help the City:
- Create a comprehensive business directory
- Provide important contact information in the event of an emergency
- Provide notification of community events, seminars, etc.
- Encourage tourism to New Rochelle
- Collect valuable demographic information for grants and funding individually and for the New Rochelle Business Community as a whole.
Registered businesses benefit from free business education sessions and valuable communications about resources available to help grow their businesses. Registered businesses are also eligible for the city’s free Featured Business program, providing them opportunities for co-marketing and promotion.
PLEASE NOTE: THE BUSINESS REGISTRATION SYSTEM HAS CHANGED AND ALL BUSINESSES WILL NEED A NEW LOG-IN ID. QUICK INSTRUCTIONS BELOW.
More detailed instructions are available on the business registration page.

1. Click here using your Chrome, Firefox, or Microsoft Edge browser.
2. In the top right corner, click Login/Register.
- If this is your first time accessing this system, click Register.
- Complete the required information and click “Register”. Be sure to use the same email address you used for the old Business Registration system so that your previous registration carries over.
- You will receive a confirmation email in order to create your account.
- Login with your new account information.
3. Click on Dashboard on the upper left side of the screen.
4. Click on the Registrations section to expand it and find the business registration you want to renew. Make sure you are renewing the most recent registration. The status will say “Expired”. Click theRenew button next to the registration
5. Once you click the Renew button, all the steps you previously completed will appear. Click on each step and confirm the information is correct. If you need to make any updates or changes, please do so on the corresponding step, click Save and then Next to continue the process.
6. Once you’ve gone through each step to verify or update your information, make sure you hit the Submit button at the end.
- Once submitted, you will see your registration screen with all your information. You’re done!
- Your application will be reviewed. If more information is needed, you will be contacted to request the missing information. If your information is complete, your certificate will be issued and you will be notified via email. You can find your certificate anytime in the documents section of your registration.
Sincerely,
Lisa Davis
IDA/CLD Economic Development Manager
Mariana Jusufaj
Minority Business Liaison
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