New Rochelle Business News: April, 2021: PPP and EIDL extended; Sidewalk Café’s; Fire Inspections; WOW Award

NR Business News

April 7, 2021

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Dear Business Owner,

Spring is here, which signals new life and new hope. As businesses rise up from the challenges of the COVID-19 pandemic – one year later - here are some opportunities to assist your business.


Funding Opportunities

SBA Logo

Deadline for applying for SBA PPP loans has been extended to May 31, 2021

 

Paycheck Protection Program (PPP)

President Joe Biden signed the PPP Extension Act of 2021 into law, extending the Paycheck Protection Program an additional two months to May 31, 2021, and then providing an additional 30-day period for the SBA to process applications that are still pending.

PPP is a loan designed to provide a direct incentive for small businesses to keep their workers on payroll. First Draw PPP loans can be used to help fund payroll costs, including benefits, and may also be used to pay for mortgage interest, rent, utilities, worker protection costs related to COVID-19, uninsured property damage costs caused by looting or vandalism during 2020, and certain supplier costs and expenses for operations.

  • First Draw PPP loans: If you have not received a PPP loan before, First Draw PPP loans are available to you.
  • Second Draw PPP loans: If you have previously received a PPP loan, certain businesses are eligible for a Second Draw PPP loan. The maximum loan amount for accommodation and food services businesses has been increased.

More PPP Information Here

Borrowers may be eligible for Paycheck Protection Program (PPP) loan forgiveness.

Learn more

 

COVID-19 Economic Injury Disaster Loan

This SBA loan provides economic relief to small businesses and nonprofit organizations that are currently experiencing a temporary loss of revenue. What’s new:

  • For loans approved starting the week of April 6, 2021, 24-months of economic injury with a maximum loan amount of $500,000
  • Increased loan maximum amounts for some loans approved prior to the week of April 6, 2021. Businesses that received a loan subject to the current loan limit do not need to submit a request for an increase at this time.

Learn more

Shuttered Venue

Shuttered Venue Operators

SBA Launches Portal to Begin Accepting Grant Applications on April 8

Eligible applicants may qualify for grants equal to 45% of their gross earned revenue, with the maximum amount available for a single grant award of $10 million. $2 billion is reserved for eligible applications with up to 50 full-time employees.

Learn more

PPP Lender

Need a lender for PPP?

NDC has been lending to small businesses for more than thirty years. NDC strongly encourages women and minority businesses to apply.

Apply here


Business Permits

Outdoor dining

Want outdoor dining this spring?

If you want seating outside your restaurant on public property, apply for a Sidewalk Café permit

For a sidewalk café you need:

  • At least 10 ft between the building and curb so you can include a clear walkway for pedestrians
  • Insurance listing the City of New Rochelle as additional insured
  • A drawing showing your proposed layout
  • Fees apply in 2021

Apply for Sidewalk Café

If you want seating on private property apply for an “OUTDOOR DINING” permit through the Bureau of Buildings. Apply for a Building permit using an architectural drawing of your space and layout. On the permit system, select Building Permit and then add outdoor dining in the description area.

Apply for Outdoor Dining Permit 

Planter Permit

Planter Permits 

Permits are required to place planters or other furnishing zone items upon a public sidewalk.  Proposed items must meet the color, size, and location guidelines set forth in New Rochelle City Code.  All submissions are subject to review by the departments of Development, Public Works, and the Municipal Arts Commission.

Apply for Planter Permit 

Fire Chief Any Sandor

Message from Fire Chief Andy Sandor:

“The low coronavirus infection numbers in NY State are allowing advanced levels of re-openings every few weeks.  Now consider, pandemic or no pandemic, the need for Fire Safety through Code Compliance has not changed.  Fires everywhere, including New Rochelle, did not ‘take a break’ during the shutdowns.  Besides suppression and extinguishment, one of the Fire Department’s primary jobs is fire prevention.  We owe it to the public to help them remain vigilant on not only COVID safety practices, but on Fire Safety practices as well.

We look forward to visiting you for your Fire Safety Inspection.  We may be calling ahead to set up the best time for us to come by, so as not to impede on anyone’s occupancy limitations.  You can also advise us of any building-specific COVID-safety protocols. 

Please feel free to contact Fire Headquarters (914) 645 - 2212 with questions, or stop by at 90 Beaufort Place (back left corner of City Hall).  As always, it is our pleasure to serve you.”


Resources for Businesses

NYS Department of Taxation and Finance

Reminder: New York C Corporation tax returns are due on April 15, 2021, for calendar-year filers. For filing information visit US Dept of Taxation and Finance

Women's Enterprise Development Center (WEDC) offers

Women's Enterprise Development Center (WEDC) webinar: “MWBE Certification- Demystified”

Tuesday, April 13 @ 9:00 am - 10:00 pm

Topics include:

-What is MWBE certification?

-The benefits of certification

-Am I eligible to apply?

Register here

Business Council of Westchester

Preliminary Overview of the Restaurant Revitalization Grant Fund Webinar

 

Webinar: Thursday, April 8 @ 3:00 PM

The US SBA is targeting April to launch a Restaurant Revitalization Fund (RRF). Provides restaurants with grants - not loans - potentially equal to pandemic-related revenue losses, up to $10 million per entity, or $5 million.

Register here


Business in the News

Godzilla and King Kong at New Roc City

Regal Reopens: Godzilla and King Kong Fight at New Roc City

Regal Cinemas says New Rochelle was among the first of its facilities to reopen on April 2. Godzilla vs. Kong will run on opening night. Knoxville-based Regal Theaters confirmed that the Regal New Roc 4DX, IMAX & RPX in New Rochelle will be one of the first of its cinema complexes to reopen following the shuttering of all of its screens nationwide.

Read article

Wow Awards

Westchester County Celebrates First WOW Awards

New Rochelle's Mariana Alonso-Jusufaj was recognized for her work helping families struggling with coronavirus. County Executive George Latimer presented her and 6 other women with the first ever "Women Supporting Women" award at a virtual event last week. As you may already know, Mariana is working with the City as a Minority Business Liaison.

Read Article

Baby cubs Daycare

Baby Cubs Daycare Inc marked their first year of operation with a ribbon cutting hosted by the New Rochelle Chamber of Commerce

Baby Cubs Daycare, Inc. opened in March 2020 just as the pandemic started in New Rochelle. While the shutdown and social distancing prevented a grand opening at the time, Baby Cubs Daycare proceeded with their business plan and opened their facility to become the ONLY daycare center in New Rochelle and Westchester County licensed to operate with non-traditional hours.

Mayor Noam Bramson and Lisa Davis, Business Ambassador for the City of New Rochelle, joined NR Chamber Executive Director Catherine White, Executive Board members President Rob Hayes, Carol Barella and Ibanessa Hogan in celebrating Baby Cubs Daycare’s first year of operation.

 

NoMa Social in Westchester Magazine’s “Whether during Women’s History Month or any day of the week, there’s nothing like a bite or a drink from one of Westchester’s women-owned eateries”

North End Tavern in Restaurant Hunter Rob Petrone’s Podcast: Chapter 1, “Ground Zero” (86’d: How A Global Pandemic Rocked The World’s Culinary Capital‪)

Salsa y Brasa in NBC 4 NY: One Year Later: The Pandemic in New Rochelle


Stay Up to Date

Businesses need to react to change, even more rapidly in the time of COVID. Please remember to Renew your Business Registration if you have not already completed it for 2021. And sign up for Notifications for Business Development news to catch up on the latest newsflashes from the City. Contact me with questions or ideas.

Lisa Davis

Business Ambassador

Ldavis@newrochelleny.com | 914-654-2189