This Halloween, a new initiative to promote pedestrian safety

Oct. 28, 2016
Delen Goldberg, Public Information Officer; (702) 633-1084

This Halloween, a new initiative to promote pedestrian safety

North Las Vegas, Nevada — Hours before children and families hit the streets for Halloween trick-or-treating, the City of North Las Vegas, in partnership with Zero Fatalities and the Clark County School District Police Department, will introduce a new initiative to increase safety among pedestrians, particularly school children.

Almost two dozen street decals will be unveiled outside three North Las Vegas schools to call attention to the dangers of jaywalking and to urge students, pedestrians and bicyclists to use designated crosswalks. The decals are being installed around Eva M. Wolfe Elementary School, Addeliar D. Guy Elementary School and Brian and Teri Cram Middle School.

“North Las Vegas is growing fast, and with all of the new businesses and residents coming here, we want to be proactive about pedestrian safety, particularly for our children,” North Las Vegas Mayor John Lee said.

The city and its partners will unveil the new decals during a news event starting 8:30 a.m. Monday, Oct. 31 at Goynes Park, 3909 W. Washburn Road, North Las Vegas, across from Eva M. Wolfe Elementary School. Please gather on the Willis Street side of the park for a short news conference, followed by a walking tour of the safety decals.

Pedestrian fatalities across the Las Vegas Valley have been on the rise in recent years, particularly toward the end of the year. During each of the past three years, the number of pedestrian injuries and deaths have spiked dramatically starting on Halloween weekend. At this time last year, the pedestrian fatality count in Clark County stood at 36; by year end, it rose to 60.

“We point to the shorter days and fewer hours of daylight, combined with the beginning of the holiday season when alcohol-related crashes kick into high gear,” said Erin Breen, Director of UNLV’s Vulnerable Road Users Project. “We hope that when people see these images, they commit to never jaywalk and they share this message with others.”

Fabrication and installation was funded through the Nevada Department of Transportation and Nevada Department of Public Safety, and coordinated by Penna Powers.

For pedestrian and driver safety tips, please visit




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