MEDIA CONTACT: JENNIFER DAVIES | 702.229.2210 | 702.210.0307
City Of Las Vegas Wins Social Media Golden Post Award
Honored For Rapid
Response and Accurate Information Delivery
Regarding Oct. 1
Tragedy
The
city of Las Vegas was awarded a Government Social Media
Golden Post Award in the category of “Social
Media Crisis Communications” for how it shared accurate and timely information
with the public during the Oct. 1, 2017, tragedy at the Government Social Media Conference awards ceremony April 25 in Denver, Colorado. The fourth annual
Golden Post Awards are designed exclusively to honor outstanding use of
social media by local and state government agencies in the United States.
During
the Oct. 1, 2017, tragedy on the Strip, the city of Las Vegas’ social media
accounts were among the primary places people visited for information about
the incident. The city of Las Vegas saw an unprecedented level of
messages and comments to its social network during the first two weeks in
October. During a time where misinformation was everywhere, the city of Las
Vegas social network became one of the verified places where people could turn for
accurate and timely information. In fact, an image about how to help and find
loved ones was shared 36,000 times on Twitter and 32,000 times on Facebook.
The city’s Twitter profile received 527,000 visits
in the few days following the shooting, as well as 13,000 Facebook messages and 12,000
direct messages on Twitter.
News conferences held by the Las Vegas Metropolitan
Police Department, including Las Vegas Mayor Carolyn G. Goodman and members
of the City Council, were streamed live on the city’s social media pages, resulting in hundreds of thousands of views.
Amid the devastation, city leaders came together to
build a community healing garden. The garden was built in just four days. A
video created by KCLV Channel 2, the city’s TV station, was viewed 1.4 million
times on Facebook and was shared 37,000 times with 1,200 comments.
You
can follow the city of Las Vegas on Facebook, Twitter and Instagram @cityoflasvegas. You
can download photos here.
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