 CENSUS STORY OF THE WEEK
Montana 2020 Census PSAs Now Airing
Beginning Monday, Montana’s first Census 2020 public service announcement started airing on broadcast television and radio stations statewide.
The “About the 2020 Census” is the first of four PSAs that will be released by the State Complete Count Committee. “About the 2020 Census” features Montana veterans and public safety officers as they explain why responding to the Census is so important.
Three additional PSAs will be released between now and when the count begins in mid-March. These spots will be available in :30 second and :60 second radio and TV ads.
PSA Release Schedule
- Jan. 20 – Feb. 9: Release “About the Census” PSA which features public safety officers and veterans.
- Feb.10 – Mar. 1: Release “Counting All Montanans” PSA which features a college student, high school athlete, and a tradesperson.
- Mar. 2 - Mar. 11: Release “Importance of the Census” PSA which features children and their teacher.
- Mar. 12 - May 8: Release “Fill out the Form” PSA which features a rancher, children and veteran.
Distributed by the Montana Broadcasters Association, these public service announcements will also be available for individual download and distribution on CENSUS.MT.GOV, Facebook, YouTube, and Vimeo.
Individuals, businesses, and organizations are encouraged to download the videos and share them on their websites, social media platforms, newsletters, or other digital communication channels.
SHARED SUCCESS ON CENSUS PROMOTION IN MONTANA
State Complete Count Committee (CCC)
The State CCC will be hosting a bi-weekly webinar beginning January 30 at 12:00 p.m. This webinar is open to anyone to join to hear the latest updates from the State Complete Count Committee and ask any questions about the upcoming Census.
Please register at:
https://attendee.gotowebinar.com/register/2496874762699378699
After registering, you will receive a confirmation email containing information about joining the webinar.
Bozeman/Gallatin CCC
The Bozeman/Gallatin CCC has been developing an in-depth plan for messaging and sharing the importance of the Census. They have created unique monthly talking points using the State CCC facts, a list of action items for partners to accomplish for each month, and they even created Census 2020 logo for distribution which can be seen HERE. The logo is part of their “Max the Count” campaign that features their 2020 Montana Census mascot, Max the border collie.
U.S. Census Bureau
The U.S. Census Bureau recently shared highlights of a $500 million public education and outreach campaign featuring more than 1,000 ads designed to reach 99% of all U.S. households and communicate the importance of responding to the 2020 Census.
The communications campaign includes television and radio commercials, digital, social media and print advertising and messaging on billboards and at bus stops. The massive public education effort encourages participation among multicultural and hard-to-count populations with ads in English and 12 other languages. Examples of the U.S. Census Bureau’s advertisements can be seen HERE.
Have Census success to share email Cassidy.blanton@mt.gov for a chance to be published in the next newsletter.
CENSUS OUTREACH IDEAS
Host a Lunch and Lean
Lunch and Learns are informal education sessions that take place while you eat. A Lunch and Learn is an opportunity to bring people together, offer them a complementary meal and help promote the importance of the 2020 Census for Montana. As an incentive to attend the food is normally free, but if that isn’t feasible a potluck is another great option. A speaker from the U.S. Census Bureau or the State CCC can come give a presentation on the 2020 Census while people enjoy their meal. To arrange a speaker for your Lunch and Learn contact us HERE.
|
HELPFUL RESOURCES
CENSUS IN THE NEWS
PRESS RELEASE | State Complete Count Committee Launches New 2020 Census Website
PRESS RELEASE | State Complete Count Committee Releases First Montana Census 2020 TV, Radio PSA
Montana’s Census bureau is planning to hire more than 3,000 people in the next 60 days ABC Fox Montana
Census Bureau plans hundreds of ads in 13 languages for 2020 AP
Bozeman Business Boom: what does the 2020 Census mean for you in Bozeman? ABC Fox Montana
Drawing district lines Flathead Beacon
Counting Slated to Begin in Mid- March Daily Inter Lake
Census can make a difference Belgrade News
Sign Up to Become a "Be Counted" Site
With the Census count beginning in mid-March, there are ways you can assist in obtaining a complete count for Montana. Since the 2020 Census will be available online and by phone for the first time, one of the best ways to help is by signing up to become a “Be Counted” site.
To become a “Be Counted” location you will need to have:
- A building that the public and people with disabilities can access such as a business, organization headquarters, or community center where computers, tablets, or phones will be available for community members to use to fill out their form.
- Password protected WiFi.
- Your location will need to be available from mid-March until early May.
- The location does not need to be staffed, but if you choose to staff your site remember that only Census Bureau employees can assist people with filling out their form because they offer confidentiality protected by law.
Click HERE to sign up to become a 2020 Be Counted location. We have an interactive map of "Be Counted" sites around the state, get your location added to the map and have promotional material mailed to you by signing up.
Sharing Montana 2020 Census material on your social media page is a great way to spread the word about the importance of the Census. The State CCC has made social media graphics that you can share directly from our Facebook page or download from our website and distribute. A few examples are shown below.
HAVE QUESTIONS ABOUT 2020 CENSUS OPERATIONS AND ENUMERATION?
Reach Out to a Montana Census 2020 Partnership Specialist.
Chance Gillette
Montana Partnership Specialist
U.S. Census Bureau
Email: Chance.j.gillette@2020census.gov
Phone: 406-850-0199
Jihan Khalaf
Montana Partnership Specialist
U.S. Census Bureau
Email: Jihan.k.khalaf@2020census.gov
Phone: 406-439-3383
Colleen M. McCarthy
Montana Partnership Specialist U.S. Census Bureau
Email: Colleen.M.McCarthy@2020census.gov
Phone: (406) 302-2226
Jeri Bucy
Montana Partnership Specialist
U.S. Census Bureau
Email: jeri.bucy@2020census.gov
Phone: (406) 302-2227
Josh Manning
Media Specialist
Dallas Regional Census Office, US Census Bureau
Email: joshua.manning@2020census.gov
Phone: (406) 422-6475
HAVE YOUR CENSUS EVENTS AND NEWS PUBLISHED IN THE NEXT NEWSLETTER
Do you have a Census event coming up? Have you been working on community outreach? Or have success you'd like to share? Contact us HERE for a chance to be published in the next newsletter and have your next event displayed on the 2020 Census Events Calendar at CENSUS.MT.GOV.
|
|
