International Trade: April Newsletter

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international trade team - michigan economic development corp

MichiganBusiness.org

April 1, 2020

Virtual Resources to Explore Global Markets

Presented by Great Lakes Women's Business Council 
April 3, 2020 | Webinar

GLWBC Logo

Are you considering your options into new global markets? Would you benefit from free market research and market-entry strategy? As domestic markets slow down, let MEDC's international trade centers help you to discover new markets! Join Alyssa Tracey, Director of International Trade for MEDC as she provides financial avenues to explore and explains how you can utilize virtual resources to grow international sales.

Sign up and discover new markets!


Business Development Tools to Help Grow your Sales, Brand, and Business in a COVID-19 Era

Presented by IBT Online
April 16 & 30, 2020 | Webinar

Online business development tools have never been so important to meet the new challenges posed by COVID-19. Harnessing the power of localized websites and international online marketing can help companies grow their exports, sales, brands, and businesses without leaving the house. Join IBT Online's experts as they share their experience with these two business development tools. Details and registration for each webinar are listed below.

Localized Websites | April 16

  • How has COVID-19 affected your buyer persona and their buyer journey?
  • How to help your international distributors and in-market partners
  • Is ecommerce now a must-have?
  • Staying close to existing clients
  • Focusing on the bottom of your sales funnel
  • Michigan Online Global Program and grants
  • Case studies - how Michigan companies are using online tools today

Learn more about localized websites

International Online Marketing | April 30

  • How have marketing channels been affected by COVID-19?
  • The power of Social Media
  • How to identify and reach your international buyer persona
  • Different strategies for different markets
  • Prepare for the rebound
  • Michigan Online Global Program and grants
  • Case studies - how Michigan companies are using the web today

Learn about international online marketing

Online Global Program

EXIM Bank Launches New Relief Programs

To bolster American businesses and workers and their families in response to the COVID-19 global pandemic, the Export-Import Bank of the United States (EXIM) is launching the following new, temporary programs to provide relief to U.S. businesses their buyers, financial institutions, and American workers negatively impacted by COVID-19:

• Bridge Financing Program
• Pre-Delivery / Pre-Export Financing Program
• Supply Chain Financing Guarantee Program
• Working Capital Guarantee Program

Click to view the fact sheets for each program.
Get started today by contacting Jan Blaho, Deputy Managing Director,
at jan.blaho@exim.gov.


MEDC Support

MEDC continues to support Michigan businesses and communities as they are impacted by COVID-19. Resources for small businesses impacted by COVID-19 are available at michiganbusiness.org/covid19.

Michigan Small Business Relief Program
Offers Funding to Businesses Impacted by COVID-19:

The news follows the authorization by the Michigan Strategic Fund to fund the Michigan Small Business Relief Program, which will provide up to $20 million in grants and loans to support businesses facing drastic reductions in cash flow and the continued support of their workforce.

The program authorizes the Michigan Economic Development Corporation to provide up to $10 million in small business grants and $10 million in small business loans to provide emergency relief to businesses directly impacted by the COVID-19 outbreak. Learn more about the Small Business Relief Program.

Pure Michigan Business Connect
Virtual Procurement, Donation Assistance:

The MEDC launched a new free, statewide online procurement and donation platform through its Pure Michigan Business Connect program for buyers and suppliers of critical health and human services across a broad range of categories, including local municipalities, to minimize the impact of the virus in the state. The platform will allow health and human service providers across Michigan in need of critical supplies to connect with vetted Michigan businesses and municipalities able to provide or donate goods and services.

Export Consultation:

MEDC's International Trade Program offers virtual and over-the-phone consultation to identify needs and connect you to resources and opportunities that align with your goals. Virtual resources include website translation, market research, SEO consultation, and legal support. Work with your regional International Trade Manager to see what services are available for your company right now. 

International Trade Centers:

MEDC's in-market experts serve over 90 countries offering business matchmaking services, customized market research, pricing analysis, and more. For companies looking to reach established or emerging markets, MEDC's international trade centers offer simple, responsive, and comprehensive services and are available online or over the phone. Contact your International Trade Manager to schedule a call with our local experts today.


SBA Disaster Loan & Conference Calls

The SBA’s Economic Injury Disaster Loan program provides small businesses with working capital loans of up to $2 million that can provide vital economic support to small businesses to help overcome the temporary loss of revenue they are experiencing. Find more information on the SBA’s Economic Injury Disaster Loans at www.SBA.gov/Disaster.

Join the SBA and the U.S. Department of Commerce for a free, special topic conference call series. Click here for call-in information or to view details on call topics.


SBDC Support

The Michigan Small Business Development Center can also provide resources for small businesses impacted by COVID-19. Visit their website for additional information. 

SBDC’s educational webinar series can help small businesses dealing with issues related to the coronavirus. Click here to register for a live webinar or to view recordings.


For more information about the MEDC International Trade Program
visit our website or email export@michigan.org.
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