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Each new year brings new possibilities. In 2014, explore all the international exporting options available to Michigan food and agriculture based businesses – and diversify your customer base while strengthening your bottom line.
Exports continue to help grow and expand Michigan’s food and agriculture economy, while generating nearly $3.2 billion in economic activity during 2012, from the nation’s second most diverse agriculture industry. Exports of consumer food products are growing three times faster than sales in the United States due to the foreign consumers’ growing purchasing power and lower trade barriers. Thus, exporting is vital to Michigan companies as an opportunity to increase sales and profits, as 95 percent of the world’s consumers live outside of the United States. Food and agriculture producers can reduce dependence on existing domestic markets, and off-set slow sales due to economic changes, demands, and cyclic fluctuations resulting in short and long-term security for Michigan.
The Michigan Department of Agriculture and Rural Development’s (MDARD) International Marketing Program understands that exporting can be overwhelming. The program is here to assist Michigan’s food and agriculture based businesses efficiently reach their exporting goals. The program has a wealth of resources and information to help educate exporters and make the most of marketing time and dollars. A strategic partnership formed with the Food Export Association of the Midwest to help ensure Michigan exporters are receiving the most valuable and up-to-date information, resources, and services currently available.
To register or discover more information about each activity, click on the activity title in each table.
To discuss your export plan for 2014 contact MDARD’s International Marketing Program today. Program staff are on hand to answer any questions you may have, and to place you on the road towards exporting success. Call 517-284-5738 or visit www.michigan.gov/agexport for more information.
FOODEX Japan
March 3 - 7 | Tokyo, Japan
National Restaurant Association Show
May 17 - 20 | Chicago, IL
Food Marketing Institute Connect Show
June 11 - 12 | Chicago, IL
SIAL Paris
October 19 - 23 | Paris, France
American Food and Beverage Show
October 27 - 28 | Miami Beach, FL
To for more information regarding these shows, or to register, please contact Jamie Zmitko-Somers at zmitkoj@michigan.gov or call (517)284-5738.
Trade Missions
Here is an option for total market immersion! Trade missions offer companies the ability to visit a country to learn first-hand about the market and meet face-to-face with local buyers. It’s an organized trip with services that help navigate a different culture and assist with business meetings. It provides an unique opportunity to travel to a target market not affiliated with a tradeshow. There is no better way to understand the retail landscape assesses the competition, and learn about the demand for your products.
Focused Trade Mission to Mexico for Technical Food Ingredients
July 8 -10 | Mexico City, Mexico
Focused Trade Mission to China for Food Service and Healthy Products
August 11 - 15 | Beijing and Chengdu, China
Focused Trade Mission to Canada for Specialty and Natural Products
September 2 - 4 | Toronto, Canada
Focused Trade Mission to India for Retail and Food Service Products
September 23 - 27 | New Delhi and Mumbai, India
Focused trade Mission to Turkey for Retail and Food Service Products
November 12 - 14 | Istanbul, Turkey
Focused Trade Mission to the Middle East for Retail and Food Service Products
November 21 - 26 | Dubai, UAE; Jeddah, Saudi Arabia
Buyers Missions
This is your chance to meet multiple, prequalified international buyers, right here in the United States! Buyers are brought in from Food Export’s target markets to participate in one-on-one meetings with U.S. processed food companies. Buyers offer a wealth of information about their markets and potential opportunities for your products during the meetings. Buyers Missions are often aligned with industry tradeshows, providing a cost effective way to meet with international buyers and promote your products.
Natural Products Buyers Mission at the Natural Products Expo West Show
March 6 - 8 | Anaheim, California
Food Service Buyers Mission at the National Restaurant Association Show
May 17 - 20 | Chicago, Illinois
Sweets and Snacks Buyers Mission at the Sweets and Snacks Expo
May 19 - 21 | Chicago, Illinois
Food and Beverage Buyers Mission at the Natural Products Expo East Show
June 11 - 13 | Chicago, Illinois
Food Ingredients Buyers Mission at the Institute of Food Technologists Show
June 21 - 22 | New Orleans, Louisiana
Specialty Foods Buyers Mission at the Summer Fancy Food Show
June 28 - 30 | New York, New York
Retail Buyers Mission at Private Label Manufacturers’ Association Show
November 16 | Rosemont, Illinois
Food Show PLUS!™
Amp up your international tradeshow success by partaking in the Food Show PLUS!™ option. Food Show PLUS!™ assists U.S. exhibitors at key international tradeshows. This program is designed to offer exhibitor services that focus on maximizing their potential with developing leads and sales from the show. Some of the services offered to maximize your tradeshow experience are: preshow planning, material translation, in-market briefings, lead development, and more.
Food Show PLUS!™ at Canadian Restaurant and Foodservices Association Show
March 2 - 4 | Toronto, Canada
Food Show PLUS!™ at FOODEX
March 3 - 7 | Tokyo, Japan
Food Show PLUS!™ at SIAL Canada
April 2 - 4 | Montreal, Canada
Food Show PLUS!™ at SIAL China
May 12 - 15 | Shanghai, China
Food Show PLUS!™ at SIAL Brazil
June 24 - 28 | Sao Paulo, Brazil
Food Show PLUS!™ at Abastur
August 25 - 28 | Mexico City, Mexico
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