New Market Developer, May - June 2019

New Market Developer

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In This Issue: 

Market Spotlight: South Korea

In 2018, Michigan food and agricultural exports to South Korea totaled more than $120 million - a $50 million increase from 2017. The future of American food exports to the South Korean market is excellent for a wide variety of products including vegetables, fruits, dairy products, alcoholic beverages, confectioneries, and more. According to the USDA's Foreign Agricultural Service, the U.S. was the leading exporter of food and agricultural products to South Korea with a 25% market share in 2017. South Korea relies heavily on imports to fulfill its food and agriculture needs due to its mountainous terrain and limited farmland, which is exclusively dedicated to rice production.


To read more on the South Korean market, click here:

South Korea Infographic

Packaged Health and Wellness Foods Webinar

There is no doubt that consumers have taken a holistic and mindful approach to their daily diets. Words such as “free from,” “natural,” and “organic” are driving consumer perception in this industry. Are you ready to learn if your products fulfill this consumer buying trend when exporting to international markets?

Listen as Euromonitor explains the health and wellness packaged food industry as well as top trends in their free webinar, “A Look Into the Latest Health and Wellness Packaged Food Trends.”

To view, request a webinar download by filling out the required fields:

Connect With Us - New LinkedIn Page!



The International Marketing Program is moving to a new LinkedIn Page! The new page will provide you with continued export information as well as other agriculture and food business news, upcoming event reminders, and information regarding services provided by the Agricultural Development Division.


Be sure to follow Michigan Food and Ag Business Development to find support in business development through grants and international marketing opportunities.

Please note that the International Marketing Program LinkedIn Group will be deleted on May 31, 2019.

Click to connect:

Free Worldwide Credit Report!

The International Marketing Program is partnering with the Van Andel Global Trade Center to provide Michigan food and agriculture companies with a free credit check on potential international buyers. Details such as operations, stability, and profitability are included in the report to help in evaluating customers and partners.


Qualifying food and agriculture companies are eligible to receive one (1) Worldwide Credit Report free of charge. Each report will include some or all of the following: executive summary, answers to questions, recent imperatives, legal information, history of related companies, trade references, technical information, bank references, financial conditions, and payment history.


Looking to complete an essential step in your risk management strategy and receive in-depth information on potential export partners for free? Then visit to complete your Worldwide Credit Report request form to get started and learn more.

Soy Brings Joy for Love Your Health Foods LLC.

Love Your Health

Love Your Health Foods, LLC., located in Grand Rapids, MI of the 3rd Congressional District credits the Food-Export Association with helping the company grow in the Canadian market. The company has participated in the Branded Program to help offset some of their international marketing expenses. The Branded Program provides 50% cost reimbursement for a variety of international marketing activities.


In 2018, Love Your Health Foods, LLC., utilized program funds to assist in expanding their business to the Canadian market. Mr. Peter Assaly, President, said the assistance “enabled Love Your Health Foods to conduct in store demonstrations to drive sales.” In-store sampling events, promotional giveaways, and label modifications helped increase brand awareness for the company. These efforts landed their product, UP YOUR GAME® PROTEIN Snack Mix, onto Costco Canada shelves.


Click here to read more about Love Your Health's Success:

Upcoming Events

West Michigan World Trade Week Business Conference

May 15, 2019 | Grand Rapids, MI


Specialty Food Buyers Mission at the 2019 Summer Fancy Food Show

June 21-22, 2019 | New York, NY

Registration deadline: May 10, 2019


2019 Midwest Buyers Mission: Chicago, IL

August 1, 2019 | Chicago, IL

Early registration deadline: May 28, 2019


Focused Trade Mission to China for Retail Products

August 11-14, 2019 | Beijing & Hangzhou, China

Registration deadline: May 20, 2019


Focused Trade Mission to Hong Kong for Retail Products

August 15-17, 2019 | Hong Kong 

Registration deadline: May 20, 2019


USDA Trade Mission to Canada

September 3-6, 2019 | Montreal & Toronto, Canada 

Registration Deadline: August 2, 2019