New Market Developer, January - February 2019

New Market Developer

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In this issue: 

New Year, New Look

The New Market Developer Newsletter has a new look for 2019! The International Marketing team is constantly striving for improvement, and felt that the New Market Developer could use a new look. The newsletter will continue to provide top export resources and information to help grow your business. The International Marketing Program has opportunities both domestically and abroad to help grow your business, and we look forward to sharing those with you along with events put on by our partner organizations. Thank you for subscribing to the New Market Developer and we hope you continue to enjoy it!

Launch of MiAgExport’s Product Directory Homepage

The International Marketing Program is pleased to announce the launch of MIAgExport’s new Product Directory.


With MIAgExport’s Product Directory, your company will be able to maintain your company profile and have access to the product directory. The product directory allows international buyers to discover your company, making it easier for them to connect with you and get your products noticed in the process.


MiAgExport also has export data on the latest industry trends, which you can access with your login and sign up for events that will help connect your products to the export market. There is no charge for creating a user profile or adding your company profile to MiAgExport!


Ready to connect with international buyers? Register for MIAgExport at and fill out all fields.

Success Story: Pop Daddy Pops Into Canadian Export Market

Pop Daddy Popcorn Logo  

Pop Daddy Popcorn LLC, located in Whitmore Lake, MI, (8th Congressional District) has made its first export sales into Canada. The company participated in the Focused Trade Mission to Toronto for Specialty and Natural products, organized by Food Export and coordinated by the Michigan Department of Agriculture and Rural Development, in September 2018. While on the trade mission, the company met with a specialty food retailer who has already placed two orders totaling $5,000.

“The [Focused] Toronto Trade Mission’s store visits really helped me to better understand the Canadian market and also helped me learn which of my items had the best opportunity to succeed in the market,” said Mark Sarafa, president of Pop Daddy Popcorn. As a result of participating in the focused trade mission, the company also established two distributor relationships. “We have developed a broker relationship [due to our participation] that we are really counting on to grow our business in Canada,” said Sarafa


Read the full story here:

Canada Trade Mission for Specialty and Natural Foods

Do you produce specialty or natural products and want to take advantage of the opportunity to meet qualified buyers while participating in a total market emersion experience? Join us when we visit the second largest - and fastest growing - food and beverage cluster destination! The focused trade mission will take place April 2-5, 2019, and will include Montreal and Toronto, Canada. Companies will participate in market briefings, retail tours, and have one-on-one meetings with qualified buyers! To register and for more information visit

Upcoming Events

Specialty Food Buyers Mission at Winter Fancy Food Show

Jan 12-14, 2019 | San Francisco, CA



February 17-21, 2019 | Dubai, U.A.E. 


Focused Trade Mission to Toronto and Montreal for Specialty and Natural Products

April 2-5, 2019 | Montreal & Toronto, Canada


Beer Ingredients Buyers Mission at Brew Expo 2019

April 9, 2019 | Denver, CO