Lottery drops “Kwikies” as brand for Instant Tickets

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For Immediate Release: March 18, 2013
Contact: David Heidrich, (207) 624-7800
Assistant Director of Communications, DAFS

Lottery drops “Kwikies” as brand for Instant Tickets

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AUGUSTA – The Bureau of Alcoholic Beverages and Lottery Operations announced today that the state’s instant tickets will not be branded as “Kwikies.”

 

“The Maine State Lottery is sensitive to the concerns of retailers and consumers alike,” said Gerry Reid, director of Bureau of Alcoholic Beverages and Lottery Operations. “We recently tested a new brand name for our instant ticket games, and the initial response was encouraging. But after a larger sampling of retailers and consumers, the negative concerns were clear. As a result, the Lottery has decided to abandon further pursuit of the Kwikies name.

“Kwikies was never officially implemented by the Maine State Lottery, and its assessment could have been handled better and faster,” Reid said. “On behalf of the Lottery, I regret any inconvenience or confusion this may have created.”

 

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