Friendship Heights Becomes County’s 4th Urban District

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Friendship Heights Becomes County’s 4th Urban District


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Photo by Google image capture of Friendship Heights Station facing the Shops at Wisconsin Place


This spring, the Council approved Bill 13-23 which I introduced to establish a new urban district for Friendship Heights to provide funding for, and support the work of, The Friendship Heights Alliance, a cross-jurisdictional nonprofit organization formed in 2021 that works on behalf of businesses and residents in Friendship Heights to further economic vitality and strengthen community in the area. The Alliance is working to build cross-sector collaboration and partnerships to strengthen the neighborhood, set up and care for more people-centered public spaces, support a vibrant business environment where people and places thrive, offer ample and varied community building opportunities, and encourage the development of more venues for arts, culture, and local entrepreneurship. It will also receive funding from a proposed Business Improvement District on the DC side.

Bill 13-23 created a district charge for commercial properties and established a five-member Friendship Heights Urban District Advisory Committee whose members are appointed by the County Executive and confirmed by the Council. The five-member committee includes two commercial property owners nominated by the Friendship Heights Alliance, one residential renter in the district, one residential property owner, and one business owner nominated by the Greater Bethesda Chamber of Commerce. Appointments to this new Advisory Committee were confirmed by the Council on July 25.

With its central location right on the Red Line, Friendship Heights has virtually unlimited potential to be a prime location to live and work, play, and stay. Like many other urban areas across the country, the Friendship Heights retail environment is in a transition period. By bringing together businesses and residents on both sides of Western Avenue through this new urban district and the Friendship Heights Alliance, we can create an attractive and cohesive sense of place that serves the day-to-day needs and desires of both residents and businesses for generations to come.


Green Taping Affordable Housing


In 2019, the Washington Area Council of Governments (COG) determined that in order to keep up with demand, our region would need 320,000 new housing units by 2030. Montgomery County’s share of that target is 31,000 units and a large portion of those should be income restricted or naturally occurring affordable units. In order to truly address our affordable housing crisis here in the county and in the region, we need to use every tool in our toolbox to facilitate housing production, particularly the production of affordable units. 

Building on other Council efforts I’ve spearheaded including incentivizing high density housing at our metro stations in 2020, the Housing Production Fund created in 2021, and a 2023 bill to require affordable housing be located with public facilities, Councilmember Sayles and I introduced and successfully passed legislation to encourage affordable housing by removing barriers and easing regulatory burdens for projects providing a significant number of income restricted units. Zoning Text Amendment 23-02 will reduce the regulatory review process by 75% for projects meeting certain affordable housing thresholds, significantly reducing costs for affordable housing providers. To take advantage of this streamlined process, a project must include 30 or more dwelling units including 50% moderately priced dwelling units (MPDUs) or 35% MPDUs of which 15% are affordable to a household with a household income of 30% percent of Area Median Income (AMI) or below.

We are fortunate to have a number of affordable housing providers in the County and they are doing great work. We want to make their work easier and the passage of this ZTA is one important and very exciting part of that broader effort.