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Sept. 25, 2024
For Immediate Release
Coming this Saturday: A Festival with the Spotlight on San Mateo County’s Diverse Lineup of Artists, Entertainers
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San Mateo – When Aaron Alvarez Mendoza picked up a camera in the early 2000s, many serious photographers had already switched to digital and the freedom that comes with memory cards and the ability to edit images quickly and easily.
But Mendoza had little money for then-pricey digital cameras. So he bought a Minolta SRT SC for $75 at a flea market and spent countless hours developing film in an old darkroom at the Riekes Center in Menlo Park.
He now shoots digital but the nuances he learned about light, shadows, focal points and the need to make each shot count (film came in rolls of 24 or 36 exposures) have paid off.
On Saturday, Sept. 28, Mendoza’s work will be on display at the September Arts & Culture Fest, presented by the County’s Office of Arts & Culture and the San Mateo Area Chamber of Commerce. The free event showcases work by local photographers, artists, musicians, cultural performers and more.
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