April Business Matters Newsletter

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University of Warwick graduate school conceptual drawing

Council approves sale of Fire Station to U of Warwick

The Roseville City Council approved the sale of Fire Station 1 in Downtown Roseville at its March 15, 2017 meeting. The station is to be converted into the home of the graduate school campus for the University of Warwick, one of the top universities in the United Kingdom.

For Roseville, the downtown graduate school fulfills the City's vision of creating a more vibrant city center and increasing the number of higher education institutions within the city and region.

For the University of Warwick, a world-renowned research institution, the 42,000 square foot building at 401 Oak Street provides its first location in the United States and will complement its plan to build an undergraduate campus on 600 acres west of Roseville in Placer County.

Read more here.

photo from Comstock's

Millennials look to suburbs and Roseville

According to Comstock's magazine, "Millennials — people born between the early ‘80s and mid-’90s — have a deserved reputation for wanting to live in cities, own nothing, live in a tiny footprint,... and bike and walk everywhere. But that track record may be situational. Now that they’re older and starting to have kids, the economics of schools and space are driving many of them to the suburbs, just as it did their parents."

And where are millennials buying homes? Roseville.

Roseville ranks 4th nationally for places people under-35 are buying homes.

Read more here

Roseville vanacy rates

Vacancy rates in Roseville continue to fall

The vacancy rates in Roseville are low and suggest a very tight market for available space. The office vacancy rate includes the Rocklin market. Other data suggests the office vacancy rates for Roseville alone is closer to 9 percent.

Watch the complete 2017 Economic Development Update here.

Assistance available for residents and businesses who suffered storm damage

Low-interest federal disaster loans are available from the U.S. Small Business Administration to businesses and residents in Placer County that were affected by the severe winter storms, flooding and mudslides that occurred January 5-14, 2017.

Read more here.

New or expanding businesses



Ettore's European Bakery

Ettore's European Bakery will be occupying the building (formerly ARS restaurant) at 390 Sunrise Blvd. At present, Ettore’s has over 100 employees, is open seven days a week, and produces products 24 hours a day, offering breakfast, lunch, dinner, a full line of European breakfast pastries, cookies, cakes, specialty desserts and custom wedding cakes. Read the Sacramento Bee article here.


Ashley Furniture

Tenant Improvements valued at $600,000 are being processed for Ashley Furniture Homestore to locate at 10349 Fairway Drive (formerly Sports Chalet). Ashley HomeStores are locally owned and operated.

Go Capital

Go Capital

Go Capital specializes exclusively on providing capital on Semi-Trucks and Trailers. They are processing tenant improvements for offices at 316 Gibson Drive, Suite 160.  Go Capital provides funding nationwide. They work in all 50 states and are experienced in local haul, long haul, and IRP transactions.

shooters pro shop

Shooters Pro Shop

Shooters Pro Shop will be locating at 106 N. Sunrise Ave. They offer a wide variety of shooting products for sportsmen and women. Shooter's Pro Shop is the only authorized dealer for Nosler and SSA Factory Seconds and Over Runs.