May 2016 Business Matters Newsletter

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Sales Tax Chart

According to the most recent data in 2014Q3, Roseville ranks 11th in the state for retail and food services and 15th in total sales tax (which includes non-retail such as business equipment and construction materials). 

According to the Muni Services Economic review, Roseville has seen a 10.4% increase in business activity for 2015Q4, compared to Sacramento Valley at 6.7% and Statewide at 2.6% increase. 

Sales tax per capita is now nearing pre-recession levels.  The transportation and construction sectors are the two business sectors that have yet to fully recover. A key factor is the drop in the price of fuel.   

Roseville 2016

Held Thursday May 26th and presented by the Roseville Area Chamber of Commerce, Roseville 2016 is the Annual South Placer Premier Business and Economic Event, bringing together nearly 700 local and regional business leaders, elected officials and community influencers.  Roseville 2016 encourages attendees to build on their civic, business and personal relationships with a full day of networking opportunities and information sharing.

Get your tickets and find out more.


Hotel & Conference Center remains high on City Council’s priority list

At its April 20, 2016 meeting, the Roseville City Council approved issuing a Request for Proposal for the construction of a hotel and conference center along Highway 65 near the Westfield Galleria at Roseville.

"A hotel and conference remains an important amenity for the city and the region," said Mayor Carol Garcia. “While the City has no desire to own or operate a hotel or conference center, the City plays a key role in ensuring the construction of such an amenity becomes a reality.”

The City Council prefers the project be privately owned, operated and financed, as it remains steadfast in wanting to minimize or eliminate any risk to public funds with the project. “The City Council was not afraid to walk away from previous proposals we felt placed an undue risk on public funds,” Garcia said, “The previous deals simply weren't right, but the project still is of interest.”

Find out more

downtown Roseville projects

2016 is exciting year for Downtown Roseville

For the better part of Roseville’s first hundred years, the downtown cityscape remained constant.  But for the past 15 years, changes have been profound, and they continue.  Guiding development is the Downtown Specific Plan, the result of a five-year community visioning process, adopted in 2009.  In 2010, Roseville City Council formally prioritized a great downtown as one of its Council Goals.

The next phase of transformation includes construction of a new office building, fire station, parking garage, bridges over Dry Creek and the extension of the bike trail.  Recently completed were the popular Vernon Street Town Square and roundabout at Washington Boulevard and Oak Street. Before that, Riverside Avenue and Historic Old Town debuted streetscapes, façade improvements, and public art.

Find out more

New or Expanding Businesses in Roseville

Randy Peters Catering

From the Roseville Press Tribune: "A Citrus Heights catering business with South Placer connections will be joining Downtown Roseville’s revitalization movements by relocating to Vernon Street and opening a full restaurant and events center.

Randy Peters Catering – owned by former Rocklin restaurateurs Lisa and Randy Peters – is moving back to the owners’ home county. . . The new food hub will feature expanded services for events and a bistro."

Read the entire article


Macy's Bluemercury will be locating within the existing Macy's store in  Westfield Galleria at Roseville. Tenant Improvements are valued at $85,000 for nearly 1,500 square feet of renovation.

Bluemercury joined Macy’s, Inc. through acquisition in March 2015. With 62 specialty stores in 18 states and online at, Bluemercury was founded in 1999 and is widely recognized as the nation’s largest and fastest-growing luxury beauty products and spa retail chain.

shepler fear

Shepler and Fear are processing tenant improvements for approximately 3,200 square feet of leased area at 400 Sunrise Ave. Construction valuation is approximately $120,000.

Shepler and Fear began operations as a wholesale employee benefit agency specializing in small and large group programs. With over sixty years of experience in the industry, SFGA works with health insurance professionals who desire more personalized service with a higher level of industry and product knowledge.      



Phenix Salon Suites will be locating at 354 N. Sunrise Avenue.  Tenant improvements are valued at nearly $375,000.

Their Salon Suite Concept provides the salon professional an opportunity to own and operate their very own independent Salon business.  Named to Entrepreneur’s Top 500 Franchise List, Phenix Salon Suites has more than 100 locations opened in less than three years.

strum shop


The Strum Shop, currently at Roseville Square, is processing tenant improvements for 209 Vernon Street.  Their new location will encompass approximately 3,800 square feet and improvements are valued at nearly $48,000.

The Strum Shop is a family owned full line acoustic musical instrument store specializing in ukuleles, guitars, banjos, mandolins, violins and dulcimers. They also carry a variety of other curious instruments.

The Strum Shop is also known for its many concerts, workshops and seminars held all throughout the year. 



FourScore Coffee House is undergoing tenant renovations valued at nearly $95,000, located at 325 Lincoln Street. Abe has never been so chill as the 'patron saint' of this hip Historic District establishment. Featuring Valiant Coffee.  



Rita's recently secured sign permits for a location at 960 Sunrise Avenue. Tenant Improvements are in process for approximately 1200 square feet of leased area and valued at about $52,000.

All of their ice is made fresh daily at each and every location, to ensure their guests receive only the freshest product available,

nekter 2


Nekter Juice Bar will be locating at 1410 E. Roseville Pkwy, Suite 110, in the Palisades Plaza center. The 1300 square foot tenant improvements are valued at nearly $125,000. Their handcrafted juices, smoothies, and acai bowls are natural, clean with energizing and nutrient-rich ingredients.