September is Pedestrian Safety Month

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Fontana Police Department
Chief William Green
Service with Integrity

Press Release

Share the road: Highlighting traffic safety efforts for pedestrians

September is California Pedestrian Safety Month

Fontana, CA – Sept. 1 marks the beginning of Pedestrian Safety Month, with the goal to reduce the numbers of pedestrians being killed and injured on California roadways. Fontana Police Department, as well state agencies, community partners and law enforcement agencies throughout the state are urging pedestrians and drivers alike to be aware of each other at all times and share the road responsibly.

Pedestrian deaths are on the rise both in California and nationally. In 2016, 867 pedestrians were killed and more than 14,000 were injured on California roadways alone. Since 2012, pedestrian deaths have increased by nearly 33 percent, growing substantially faster than any other type of traffic-related death.  Fontana is no exception.

Over the course of the past three years, Fontana has witnessed seven pedestrians killed and another 167 pedestrians injured.  So far this year alone Fontana PD has investigated five pedestrian fatalities and 61 pedestrian injuries.   

In order to reverse this upward trend of pedestrian injuries and deaths, Fontana PD is joining OTS in their efforts to remind the public that “Pedestrians Don’t Have Armor.” The campaign highlights the importance of pedestrian safety, whether one is on foot or behind the wheel.  The campaign features everyday pedestrians clad in body armor made from car parts, a symbol that in real life, pedestrians don’t have any protection when hit by a vehicle, no matter who is at fault.

“Pedestrian safety goes both ways,” OTS Director Rhonda Craft said. “Whether you are walking or driving, there is a shared responsibility when it comes to looking out for one another.”

Fontana PD, OTS, additional law enforcement and other community partners will use Pedestrian Safety Month as a way to educate the public about traffic rights, rules and responsibilities, as well as identify trouble spots where there are higher incidents of pedestrian versus vehicle collisions,

To ensure we can all get where we need to go safely, Fontana PD offers tips for pedestrians and drivers.


  • Be obvious and predictable, crossing at crosswalks or intersections only, walk facing traffic and as far from traffic as possible if there is no sidewalk. 
  • Make eye contact with drivers; never assume a driver sees you.
  • Look left-right-left before you step into the crosswalk: having a green light or the “WALK” signal does not mean it is safe to cross.
  • Look for cars backing up, including white backup lights or signs the vehicle is running. Don’t dart out between parked cars.
  • Avoid distractions. Don’t walk and use your phone at the same time.
  • Wear bright clothing during the day and reflective materials (or use a flashlight) at night.


  • Be alert for pedestrians, especially at intersections and crosswalks where they have the right of way. 
  • Put down the cell phone and just drive.
  • Use extra caution when backing up. Look for bicyclists or pedestrians who may be approaching.
  • Be patient and courteous. Wait for pedestrians to cross street or intersection before proceeding.

Funding for this pedestrian safety campaign is provided to Fontana Police Department by a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration.