Culver City Joins SCAG's "Go Human" Campaign to Promote Walking, Biking and Traffic Safety

The City of Culver City has joined a region-wide campaign to promote safer streets by encouraging drivers to slow down and look out for pedestrians and bicyclists. Culver City is one of several cities that have joined the nationally recognized Go Human advertising campaign, which is a project of the Southern California Association of Governments (SCAG).

The Culver City Unified School District (CCUSD) has placed Go Human lawn signs at all local schools and their adjacent areas. Additionally, signs will be available to residents who want to help spread the message by placing them on their properties. Residents can get their signs from CCUSD’s office (4034 Irving Place), Culver City Police Department (CCPD) counters (4040 Duquesne Ave), Culver CityBus (4343 Duquesne Avenue) and Fiesta La Ballona. This signage will complement billboard and bus shelter advertising that SCAG has secured throughout Southern California–particularly in areas with high rates of collisions. The regional campaign also features radio spots and digital ads.

By joining the Go Human campaign, Culver City officials aim to call attention to preserving pedestrian safety, minimizing unsafe driving practices and reducing car speeds, especially in and around school zones. Additionally, Culver City is partnering with SCAG on an upcoming Go Human demonstration called Experience Elenda from September 15-20 to highlight mobility improvements along Elenda Street. The demonstration will have a launch event on Saturday, September 15, from 11 a.m. to 3 p.m. at La Ballona Elementary School (10915 Washington Blvd).

“Here in Culver City, better mobility and traffic safety, especially for our kids, is job number one,” said Thomas Small, mayor of Culver City. “We believe that being able to get around the city safely and efficiently is of the utmost importance to our economy and quality of life. Through Go Human, we've found another opportunity to raise awareness about this issue, and ultimately, help save lives."

In the six-county SCAG region (Imperial, Los Angeles, Orange, Riverside, San Bernardino and Ventura counties), people walking and biking make up about 12 percent of all trips, but were involved in about 16 percent of all traffic collisions and accounted for nearly 33 percent of all roadway fatalities in 2016. In the same year, 805 people were killed and 90,489 people were injured in Los Angeles County alone. By joining the Go Human campaign, Culver City joins many other cities in Southern California in bringing greater road safety awareness to help reverse these statistics.

“With the Go Human campaign, we are not only trying to prevent needless injuries and deaths, we also want to engage the public in rethinking their mobility choices,” said Hasan Ikhrata, executive director of SCAG. “Culver City is a great place to live and work. And you will appreciate it much more if you walk or bike through your neighborhood as opposed to getting in your car.”

Culver City has already invested in several infrastructure projects to bring greater safety to bicyclists and pedestrians, including street improvements near Linwood E. Howe Elementary School and the citywide Safe Routes to School Program. The City also offers comprehensive public transportation options to its residents via Culver CityBus. Celebrating its 90th Anniversary this year, Culver CityBus serves the community as the local transit agency, operating vehicles that transport six million riders annually.

Funding for Go Human is provided by a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration. Additional information on SCAG’s Go Human campaign is available at GoHumanSoCal.org.

About Culver City

Culver City is a five-square-mile, urban community of 39,000 residents surrounded mostly by the City of Los Angeles but also shares a border with unincorporated areas of Los Angeles County. It is centrally located on the Westside near Santa Monica, Beverly Hills, and Los Angeles International Airport.  Culver City is particularly known for its well-run public school system, "small town" charm, growing high-tech and creative economies, and a dynamic downtown that is regionally known as a destination for restaurants, live theatre, and art galleries. 

###