From Startup to Standout. How important is branding for your business?
According to this HubSpot Blog, by Allie Decker, your brand is one of your organization's most important assets. It gives your organization an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees’ pride. Mesa Business Builder @ The Studios is pleased to offer you a three-part deep dive into building a brand that gets noticed and grows your business. Garren Lofgreen, owner of Perspicuous Design a multi-faceted, award-winning, design and marketing agency working with everyone from start-ups to international Top 5’s, teaches you the ins and outs of branding. This indispensable workshop is valued at $5,000 per business. Seating is limited to 25 attendees. Course outline is below:
Tuesday, September 10 | 5 – 6:30 p.m. | Part 1 - Understanding the concept of branding: Importance of branding for businesses, elements of a brand (e.g., logo, name, tagline, colors, typography), brand identity vs. brand image, brand equity and its significance.
Tuesday, September 17 | 5 – 6:30 p.m. | Part 2 - Brand Strategy and Positioning: Defining brand strategy, identifying target audience and market segmentation, conducting a competitive analysis, unique selling proposition (USP) and differentiation, brand positioning and its role in the market, creating brand personas, developing brand messaging and voice.
Tuesday, September 24 | 5 – 6:30 p.m. | Part 3: Implementation and Brand Management - Translating brand strategy into action, brand guidelines and standards, the importance of consistency in branding, managing brand perception, brand extension and diversification, monitoring and measuring brand performance, crisis management, and brand reputation, evolving your brand over time, branding in the digital age: online presence and social media.
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Apply to compete in the Mesa Pitch!
The Mesa Pitch is an annual "Shark Tank meets TED Talk" Showcase that looks to drive attention, celebrate, and provide financial support to Mesa's Start-Up Community. You can apply to be one of six businesses selected to compete for cash prizes and recognition as a member of the next generation of Mesa businesses.
The Mesa Pitch Event will take place on October 24 from 6 – 8 p.m. at The POST in Downtown Mesa.
Would you like to compete? Entrepreneurs must apply by August 31. Submit your pitch here!
Interested in attending this FREE event and watching the businesses compete? RSVP here.
Looking to become a Sponsor or be a Judge? Several levels of sponsorship are available and the Mesa Chamber would love to have you be a part of this exciting event! Click to view the sponsorship deck.
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Ready. Set. Grow. – Financial Bootcamp
Built for entrepreneurs, by entrepreneurs. Get started on your path to financial confidence with the Ready. Set. Grow. Bootcamp. A four-week virtual course (2 hours p/wk.) to help you become financially confident, successfully prepare for and how to approach lenders, establish a business banking relationship, and set yourself up for business growth. The bootcamp is FREE for HUUB members. Registration opens on August 15; kickoff is September 3. Hurry to enroll, there are only 50 spots available for small business owners like you! Presented by Gateway Bank and HUUB.
Not a HUUB member? Join here, it’s FREE - Mesa HUUB.
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Master Video Marketing: Unlock Strategic Success with Expert Techniques
Tuesday, August 13 | 9 - 10 a.m. | FREE | Virtual
Register!
Are you seeking ways to make your business campaigns stand out in a crowded market? Video is your chance to attract and engage your ideal clients, no matter where they are. Video marketing has become a necessity in today's digital landscape. Discover how to strategically target your audience with high-converting videos, ensuring you post only where your audience is most active. Leave with a comprehensive video marketing plan tailored to your business.
Using Social Media to Build Your Brand
Tuesday, August 13 | 5 – 6:30 p.m. | FREE | In-person
Mesa Business Builder @ The Studios | 59 E. First St., 2nd Floor | Mesa
Register!
This workshop will teach you how to define your brand identity, choose the right platforms for your business, create quality content, engage with your audience, collaborate with influencers, be authentic in your approach, and discuss paid advertising. Presented by award winning designer, Garren Lofgreen, owner of Perspicuous Design.
Small Business Workshop: What is Generative AI and Three Ways to Use These Free Tools in Your Business
Wednesday, August 14 | 8:30 - 11 a.m. | $30.00 | In-person
100 N 7th Ave #400, Phoenix, AZ 85007 - 1st Floor Conference Center
Get Tickets!
Wells Fargo and Blue Cross & Blue Shield of Arizona will present content as it relates to banking and health care for small businesses. The workshops focus on different areas of opportunity for small business owners to grow their small businesses and save money. Event host and partner, Arizona Commerce Authority will talk about their small business boot camp series and available resources. The Small Business Development Center will share tips and suggestions for small businesses. Bonus: The Phoenix Business Journal will provide each small business that attends with a complimentary listing in the Phoenix Business Journal. The listing will be 75 words in length and include your business website. *This is only if you attend the event*.
For event related questions, please reach out to Event Coordinator, Ashley Peebles at apeebles@bizjournals.com.
The Small Business Trifecta: Google, Web, and AI
Thursday, August 15 | 12 – 1 p.m. | FREE | Virtual
Register!
Join us for an engaging workshop designed to help you enhance your business’s online presence. Learn how to effectively get your local business listed on Google Search, Maps, and more, making it easier for customers to find you. Discover strategies to make your small business more accessible, ensuring you reach a broader audience. We’ll also cover how to optimize your website for maximum impact. Additionally, we’ll introduce you to cutting-edge ways to use AI tools to elevate your marketing efforts. Whether you’re just starting or looking to improve your digital footprint, this workshop has something for everyone. Presented by Kevin Frost, Standing 360.
Expand Your Brand Reach
Tuesday, August 20 | 5 – 6:30 p.m. | FREE | In-person
Mesa Business Builder @ The Studios | 59 E. First St., 2nd Floor | Mesa
Register!
This workshop will help you be smart about your branding efforts, learn how to define your target market, develop compelling content, leverage SEO, establish partnerships and collaborations, utilize social media, invest in paid advertising, discuss the value of networking and attending industry events, and how to measure and analyze results from your actions.
Mesa Business Builder Small Business Assistance Program: In- Person Program Orientation
Wednesday, August 21 | 5 – 6:30 p.m. | FREE | In-person
Mesa Business Builder @ The Studios | 59 E. First St., 2nd Floor | Mesa
Register!
Join us for this in person program orientation for the Mesa Business Builder Small Business Assistance Program. Learn more about the program and services, how to access assistance, and more.
Ask questions, meet other businesses, and get a tour of Mesa Business Builder @ The Studios. Our newest space for small businesses and entrepreneurs in Mesa. Even if you have attended a virtual or recorded session, you are welcome to attend this live event.
How to Create Branded Marketing Materials Effectively
Tuesday, August 27 | 5 – 6:30 p.m. | FREE | In-person
Mesa Business Builder @ The Studios | 59 E. First St., 2nd Floor | Mesa
Register!
Many businesses invest large amounts of funding to create marketing materials that are not always effective. Learn from award-winning designer, Garren Lofgreen, owner of Perspicuous Design, how to get maximum impact from your effort through defining your target market, defining clear objectives, maintaining consistent branding, using compelling visuals, telling a compelling story, creating strong CTAs, and using the right tools.
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