Happy Holidays from the Colorado District Office!
7 Holiday Marketing Tips on a Limited Budget
When we think of holiday marketing – which can be critical to your business success – we often think only of promotions and discounts. But you don’t have to cut your margins or break the bank to stand out from the crowd any more. Here are seven budget-friendly steps you should consider to promote your small business while meeting the needs of your customers this holiday season. > Read more
Often times, small business owners will share stories about how SBA’s resources have been vital or how they are in need of finding the right help. This is one of the reasons why SBA continually strives to ensure that small business entrepreneurs have access to the resources they need for their business, including information on startup how to’s, marketing, financing, contracting and more.
We’ve learned valuable feedback from entrepreneurs who rely on our website to educate themselves about small business ownership and listened to what they said. We acknowledged that the user experience to access online resources needed to be easy, efficient and engaging. Today I am pleased to share that SBA is launching a new online learning center.
The learning center is a redesigned, online learning portal for small business entrepreneurs. It has a streamlined, searchable catalog of small business educational resources including self-paced courses, videos and web sessions. The resources may be sorted by topic, making it easier to quickly locate helpful information. For instance, if you want to take a course on how to write your business plan, the learning center is a one-stop destination to find the course as well as other supporting content.
We know that your time is precious, and the Learning Center’s design significantly reduces the number of site pages that users have to visit to find a video or online course.
The learning center’s features include:
- Information available everywhere at any time for small business entrepreneurs
- Improved navigation that gives users one-click access to small business courses, videos or web chat sessions
- A quick snapshot of each form of media, including a brief description and system requirements
- Free online courses on topics such as How to Write a Business Plan, Essential Guide to Starting Your Own Business for Young Entrepreneurs, Government Contracting 101, Green Business Opportunities and Encore Entrepreneurs: An Introduction to Starting Your Own Business
- Recommended courses, videos or web sessions based on selections that the user makes while navigating
If you have comments, questions, or topics you are interested in hearing about in our newsletter please email suggestions to Taylor Marshall, firstname.lastname@example.org