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News for: January 2016

Resource Guide


2016 Healthcare Technology Resource Guide

The 2016 Healthcare Technology Resource Guide is here!  With market profiles for 73 countries, a subsector best prospect guide, information on used medical equipment, and country registration information, this guide is your go-to for international market questions.  Each profiles includes information on market entry, current market trends, main competitors, current demand, barriers, and trade events. You'll reference this often!

Find the guide here!

Trade Events

Brazil Health IT Strategic Advisory Committee - Call for Participation 2016 

The U.S. Commercial Service Brazil (CS) at the U.S. Consulate General Sao Paulo is pleased to invite U.S . companies to participate in the CS Brazil U.S. Health IT Strategic Advisory Committee. 

The Committee will formulate and coordinate health IT business and market development strategies to create a favorable market environment and business opportunities for U.S. health IT companies in Brazil.  The Committee will also encourage bilateral cooperation and facilitate Brazil’s access to leading U.S. health care technology solutions and best practices that can drive down costs and support the continuous improvement of health outcomes.

 U.S. companies interested in participating should apply through this link  or contact the Commercial Service Brazil at patricia.marega@trade.gov

Personalized Medicine World Conference (PMWC)

Co-hosted with Oracle, Stanford Health Care, and UCSF in Silicon Valley, PMWC 2016 Silicon Valley will gather close to 1200 multidisciplinary attendees and key stakeholders from the business, government, healthcare delivery, research and technology arenas to examine the advances and challenges of personalized medicine through a practical lens.

For more information, contact:  Sheryl Hitomi.

Natural Products Expo West 2016

Natural Products Expo West is the leading trade show in the natural, organic and healthy products industry. In partnership with New Hope Natural Media, the NPEW show management, the U.S. Commercial Service/U.S. Department of Commerce, invites U.S. exhibitors to participate in our Complimentary Export Seminar Series, e-Show Time program and International Buyer Introductions at the NPEW 2016 in Anaheim, CA.  Natural Products Industry Specialists from the U.S. Commercial Service, located at U.S. Embassies in various countries around the world, will be attending Natural Products Expo West 2016.

Smart Fabrics Summit

The U.S. Department of Commerce announced it will partner with the Industrial Fabrics Association International (IFAI) to host the first-ever Smart Fabrics Summit on April 4, 2016 in Washington, D.C. The Summit will provide a forum for public and private sector leaders in technology, apparel, and textiles to highlight recent developments in the smart fabrics industry, identify opportunities for collaboration, and discuss key industry challenges.  Known as ‘smart fabrics’, these new high-tech products have the capability to interact with their user or environment, including tracking and communicating data about their wearer or environment to other devices through embedded sensors and conductive yarns. The applications for this new technology are broad, with most smart fabric product development seen in the fields of defense, fitness, health, and public safety.

·         When: April 4, 2016
·         Where: Washington, DC

For more information, visit: http://smartfabricssummit.com/ or contact: Laurie Mease.

First-time USA Pavilion at conhIT healthIT show in Berlin

CSGermany, Berlin Messe and the German Association for HealthIT (bvitg) are organizing a USA Pavilion at the conhIT 2016, in Berlin, April 19-21.  The show is Germany’s leading event for health-IT, in its 9th year and the trendsetter for healthIT in Germany and Europe.  Opening ceremony with German government officials and industry leadership and complementary conference program and on-the-floor workshops present sales and networking opportunities to the U.S. healthIT exporter.

·         When: April 19-21, 2016
·         Where: Berlin, Germany
·         Application deadline: The application deadline for the USA Pavilion will be Friday, Januayr 29, 2019. Applications received after the January 29 deadline will be considered as time and space permits.
·         Cost: from $1,000 for a shared Counter Slot with 2 chairs to your own open booth for $2,500.

 For more information, visit: http://www.conhit.de/en/ or contact: Anette Salama, CS Germany Sr. Commercial Specialist; or, Ms. Ursula Baumann, Project Director.

CEO Program for U.S. Companies at MEDICA 2016

MEDICA 2016 is the largest and most prestigious medical technology show in the world, with over 5,500 exhibitors (incl. the Compamed/medical manufacturing segment), and over 132,000 international visitors in 19 halls on the Dusseldorf fairgrounds.  The U.S. Commercial Service's Corporate Executive Office (CEO) Program provides a unique way for U.S. firms to optimize their participation in this show.  Showcase your products and services to over 132,000 "trade only" visitors from 110 countries; meet the potential partners, agents, distributors and buyers; and close business deals without the expense of an exhibition booth.

·         When:  November 14-17, 2016 (Monday – Thursday)
·         Where:  Dusseldorf, Germany
·         Application deadline:  August 12, 2016 (unless sold out sooner)
·         Cost: $6,000  

For more information, contact: Cindy Ma (Oakland); Leandro Solorzano (Fort Lauderdale) or Anette Salama (Dusseldorf/Germany) or visit here.

Find more trade events here.

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Trade Missions

Trade Mission

Healthcare Technology & Hospital Information Services Trade Mission to the Kingdom of Saudi Arabia and Kuwait

 The United States Department of Commerce, International Trade Administration (ITA), with support from the U.S. Chamber of Commerce and organizers of the Saudi-American Healthcare Forum (SAHF) is organizing a Healthcare Technology & Hospital Information Services Trade Mission to the Kingdom of Saudi Arabia and Kuwait from April 23 – 28, 2016. The mission will enable U.S. companies to learn first-hand about the healthcare markets and business opportunities in Saudi Arabia and Kuwait, access and network with government decision makers and key private-sector industry contacts, especially potential partners, and participate in the Saudi-American Healthcare Forum. U.S. companies and organizations with expertise in education and healthcare training, hospital operation and management services, and eHealth and health information systems are encouraged to register their interest in participating in this mission.

·         When: April 23-28, 2016
·         Where: Riyadh and Jeddah, Saudi Arabia and Kuwait City, Kuwait
·         Application deadline: Friday, February 12, 2016.
·         Cost: $3,740 for small firms or medium-sized enterprises (SMEs), $4,470 for large companies, and $750 for each additional representative.
·         Register: https://emenuapps.ita.doc.gov/ePublic/TM/6R0U

 For more information, contact:  LeeAnne Haworth, 412-644-2816, LeeAnne.Haworth@trade.gov

Healthcare Mission to Peru

The U.S. Department of Commerce, International Trade Administration, is organizing a healthcare trade and investment mission to Peru. The mission is designed to promote U.S. companies in the following areas: pharmaceutical producers, medical device manufacturers, hospital operation and management services, hospital information systems, and eHealth solutions.  The mission also will assist U.S. companies already doing business in Peru to expand their footprint. This mission will be led by Deputy Secretary of Commerce, Bruce Andrews.

 ·         When: March 7-9, 2016
·         Where: Lima, Peru
·         Application deadline: February 1st, 2016.
·         Cost: $1,500 for small firms or medium-sized enterprises (SMEs), $2,800 for large companies, and $500 for each additional representative.
·         Registerhttps://emenuapps.ita.doc.gov/ePublic/TM/6R0X 

 For more information, contact:  Diego Gattesco, diego.gattesco@trade.gov.

Find more trade events here.

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Trade Leads

Kuwait: Consultants for police hospital project.

Philippines: Food supplements

To respond to these trade leads, please contact your local trade specialist.

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Policy Corner


U.S. Under Secretary of Commerce for International Trade Stefan M. Selig released the Trans-Pacific Partnership (TPP) Opportunities for the U.S. Health Products Sector Report. The report details how the elimination of various tariffs and other TPP commitments to level the playing field will benefit American companies competing in TPP markets. The Health Products Sector includes products such as pharmaceuticals, medical supplies, and medical devices.

 The U.S. health products industry employed 646,000 workers in 2014. During the same time period, exports totaled $8.9 billion to the TPP markets where we do not currently have trade agreements. The report details the current barriers the sector faces in TPP countries, and demonstrates how the industry stands to benefit once the trade agreement enters into force.

 Currently there are five TPP countries with which the United States does not have preferential market access – Brunei, Japan, Malaysia, New Zealand, and Vietnam. Once TPP becomes law:

 ·  Japan will eliminate import taxes on 100 percent of U.S. health products exports immediately

·   Malaysia will eliminate import taxes on 100 percent of U.S. health products exports immediately

·   Vietnam will eliminate import taxes on 99.8 percent of U.S. health products exports immediately

·   New Zealand will eliminate import taxes on 99.5 percent of U.S. health products exports immediately

·   Brunei will eliminate import taxes on 71.6 percent of U.S. health products exports immediately

 To view the full report, go to http://trade.gov/fta/tpp/industries/health.asp.

Find more trade events here.

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Country Spotlight: Vietnam

The market for healthcare technology in Vietnam is large, but not without difficulties. The medical device market is expected to grow at 10.3% annually. In 2011, the market for medical equipment and supplies was estimated at U.S. $599 million, or U.S. $7 per capita. It is expected that the device market will continue to expand strongly at 15.2%. The outlook for the Vietnamese market is around U.S. $1.2 billion in 2016.  It is estimated that 90.7% of the medical devices utilized in both public and private health facilities are supplied by imports.

Read more about Vietnam and 73 other country spotlights in our 2016 Healthcare Technology Resource Guide.

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Did You Know...?

If You're Not Exporting Yet - Start Here!

Are you ready to make international sales? Export Basics helps you assess your export readiness, understand what you need to know and consider before pursuing an international sales strategy, and, when you are ready, develop and implement your export strategy. Visit: http://export.gov/exportbasics/

Find more trade resources here.

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us commercial service

The Healthcare Team of the U.S. Commercial Service is dedicated to enhancing the global competitiveness of the U.S. health industry, expanding market access, and increasing exports. To learn more about you how you can receive assistance in finding market intelligence, developing your export strategy, connecting with international buyers, or support at trade events, contact your Local Trade Specialists in one of our 100 U.S. Export Assistance Centers around the U.S.