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News for: December


Event Highlight

Research & Technology Opportunities at HANNOVER MESSE

HANNOVER MESSE is the world’s leading trade fair for industrial technology, and USA Partner Country status means more exposure and opportunity for U.S. firms participating as exhibitors in the U.S. Research and Technology Pavilion.  Join us at HANNOVER MESSE to connect to promising opportunities for your institution!

  •  When: April 25-29, 2016
  • Where: Hannover, Germany
  • For More Information: 

Trade Events

Healthcare Market Trends and Opportunities in Saudi Arabia & Kuwait

 The U.S. Commercial Service offices in Saudi Arabia and Kuwait will hold a webinar to discuss their respective healthcare markets, specifically trends and opportunities in hospital operation and management, education and training services, eHealth and Health Information Systems.  Government officials and private sector experts will share their visions for the current and future direction of the healthcare sector, given that both the Saudi Arabian and Kuwaiti governments are heavily investing in this sector.  The U.S. Commercial Service will also share information about a planned healthcare trade mission to Saudi Arabia and Kuwait April 23-28, 2016.

For more information, contact:  LeeAnne Haworth,, 412-644-2816

Peru Healthcare Industry - Opportunities for U.S. Companies Webinar

Peru will invest $2.6 billion over the next two years on ten hospitals, healthcare centers, blood banks, and a telemedicine system. Learn how to access to government decision makers and key private-sector industry contacts and take advantage of these opportunities. This webinar will outline the opportunities in Peru for U.S. companies in these areas: pharmaceutical producers, medical device manufacturers, hospital operation and management services, hospital information systems, and eHealth solutions.

 ·         When:             December 10, 2015 at 1:00Pm Eastern Time
·         Where:            Your Computer
·         Cost:                $50

 For more information and to Register, visit:

Personalized Medicine World Conference (PMWC)

Co-hosted with Oracle, Stanford Health Care, and UCSF in Silicon Valley, PMWC 2016 Silicon Valley will gather close to 1200 multidisciplinary attendees and key stakeholders from the business, government, healthcare delivery, research and technology arenas to examine the advances and challenges of personalized medicine through a practical lens.

For more information, contact:  Sheryl Hitomi,

Smart Fabrics Summit

The U.S. Department of Commerce announced it will partner with the Industrial Fabrics Association International (IFAI) to host the first-ever Smart Fabrics Summit on April 4, 2016 in Washington, D.C. The Summit will provide a forum for public and private sector leaders in technology, apparel, and textiles to highlight recent developments in the smart fabrics industry, identify opportunities for collaboration, and discuss key industry challenges.  Known as ‘smart fabrics’, these new high-tech products have the capability to interact with their user or environment, including tracking and communicating data about their wearer or environment to other devices through embedded sensors and conductive yarns. The applications for this new technology are broad, with most smart fabric product development seen in the fields of defense, fitness, health, and public safety.

·         When: April 4, 2016
·         Where: Washington, DC

For more information, visit: or contact: Laurie Mease,

First-time USA Pavilion at conhIT healthIT show in Berlin

CSGermany, Berlin Messe and the German Association for HealthIT (bvitg) are organizing a USA Pavilion at the conhIT 2016, in Berlin, April 19-21.  The show is Germany’s leading event for health-IT, in its 9th year and the trendsetter for healthIT in Germany and Europe.  Opening ceremony with German government officials and industry leadership and complementary conference program and on-the-floor workshops present sales and networking opportunities to the U.S. healthIT exporter.

·         When: April 19-21, 2016
·         Where: Berlin, Germany
·         Application deadline: The application deadline for the USA Pavilion will be Friday, Januayr 29, 2019. Applications received after the January 29 deadline will be considered as time and space permits.
·         Cost: from $1,000 for a shared Counter Slot with 2 chairs to your own open booth for $2,500.

 For more information, visit: or contact: Anette Salama, CS Germany Sr. Commercial Specialist,; or, Ms. Ursula Baumann, Project Director,

Find more trade events here.

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Trade Missions

Healthcare Technology & Hospital Information Services Trade Mission to the Kingdom of Saudi Arabia and Kuwait

 The United States Department of Commerce, International Trade Administration (ITA), with support from the U.S. Chamber of Commerce and organizers of the Saudi-American Healthcare Forum (SAHF) is organizing a Healthcare Technology & Hospital Information Services Trade Mission to the Kingdom of Saudi Arabia and Kuwait from April 23 – 28, 2016. The mission will enable U.S. companies to learn first-hand about the healthcare markets and business opportunities in Saudi Arabia and Kuwait, access and network with government decision makers and key private-sector industry contacts, especially potential partners, and participate in the Saudi-American Healthcare Forum. U.S. companies and organizations with expertise in education and healthcare training, hospital operation and management services, and eHealth and health information systems are encouraged to register their interest in participating in this mission.

·         When: April 23-28, 2016
·         Where: Riyadh and Jeddah, Saudi Arabia and Kuwait City, Kuwait
·         Application deadline: Friday, February 12, 2016.
·         Cost: $3,740 for small firms or medium-sized enterprises (SMEs), $4,470 for large companies, and $750 for each additional representative.
·         Register:

 For more information, contact:  LeeAnne Haworth, 412-644-2816,

Healthcare Mission to Peru

The U.S. Department of Commerce, International Trade Administration, is organizing a healthcare trade and investment mission to Peru. The mission is designed to promote U.S. companies in the following areas: pharmaceutical producers, medical device manufacturers, hospital operation and management services, hospital information systems, and eHealth solutions.  The mission also will assist U.S. companies already doing business in Peru to expand their footprint. This mission will be led by Deputy Secretary of Commerce, Bruce Andrews.

 ·         When: March 7-9, 2016
·         Where: Lima, Peru
·         Application deadline: February 1st, 2016.
·         Cost: $1,500 for small firms or medium-sized enterprises (SMEs), $2,800 for large companies, and $500 for each additional representative.
·         Register 

 For more information, contact:  Diego Gattesco,

Find more trade missions here.

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Trade Leads

Singapore: Fluoroscopy Chairs

Malaysia: Medicated Throat Lozenges 

Bulgaria: Insulin pumps

Ecuador: Manufacturing equipment for syringes

Philippines: Portable diagnostic equipment for cholesterol, creatinine, SGT/ SGOT

Peru: Cancer outpatient treatment 

To respond to these trade leads, please contact your local trade specialist.

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Policy Corner


The Healthcare Cooperative Event was held in conjunction with the 26th U.S.-China Joint Commission on Commerce and Trade (JCCT) in Guangzhou, China.  The event convened around 120 senior executives of U.S. and Chinese industries, government officials, and experts for a half-day program to discuss key issues related to both governments’ healthcare objectives and to explore opportunities for U.S. and Chinese public-private-partnerships (PPP) to support healthcare reform.  The event was co-hosted by the U.S. Department of Commerce (DOC), the U.S. Trade Representative (USTR), and the China Ministry of Commerce (MOFCOM), and featured remarks from high-level officials including DOC Secretary Penny Pritzker, USTR Ambassador Michael Froman, and Chinese Vice Premier Wang Yang, among others.     

The China Food and Drug Administration (CFDA) committed to: provide annual reports on approval performance efforts; further the scope of exemption catalogues for medical devices; improve communication with companies during the approval process; provide a 30-day public comment period for implementing rules and regulations; and ensure that imported medical devices will be treated the same as domestically developed products. (See outcomes here:

Contact Michael Finn ( or Jennifer Boger ( for more information.

Learn more about trade policy here.

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Country Spotlight: Spain

Spain has a comprehensive public health system that accounts for approximately 85-90 percent of the sector’s activity. The market for healthcare technology equipment in Spain is estimated at Euros 6.9 billion (USD 9.2 billion) for 2014 and is expected to increase by approximately 2 percent in 2015.  The sector relies heavily on imports. Despite difficult economic circumstances and budget cutbacks, imports in 2014 increased slightly to approximately USD 6.4 billion. The United States has approximately 25 – 30 percent of the market share, second after Germany at 50 percent.

Read more about Spain and 66 other country spotlights in our 2015 Healthcare Technology Resource Guide.

Did You Know...?

The Commercial Service Recruits Buyers!

The International Buyer Program (IBP) is a joint government-industry effort that brings thousands of international buyers to the United States for business-to-business matchmaking with U.S. firms exhibiting at major industry trade shows.  Every year, the IBP results in millions of dollars in new business for U.S. companies, and increased international attendance for participating U.S. trade show organizers.

The International Trade Administration is now accepting applications for trade events taking place between January 1, 2017 through December 31, 2017. Please visit for more information.

Find more trade resources here.

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The Healthcare Team of the U.S. Commercial Service is dedicated to enhancing the global competitiveness of the U.S. health industry, expanding market access, and increasing exports. To learn more about you how you can receive assistance in finding market intelligence, developing your export strategy, connecting with international buyers, or support at trade events, contact your Local Trade Specialists in one of our 100 U.S. Export Assistance Centers around the U.S.