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News for: June 2015


Event Highlight

 WEBINAR: Health IT Market Trends and Opportunities in Brazil

 The US Commercial Service at the US Consulate in Sao Paulo Brazil will hold a Webinar to discuss Health IT Market Trends and Opportunities in Brazil.  Some of Brazil’s leading hospital executives will share their vision of the future of the health care sector and how health IT will transform the sector.  Webinar attendees will also hear from leading thinkers about the state of the Brazilian health care sector.

  • When: June 3, 2015 1:00-2:30PM EST
  • Where: Your office!
  • Cost: $35 

To register for this webinar, go to: http://1.usa.gov/1KCq4Hh

Trade Events

BIO 2015: Meet 1-1 With Embassy-Based Industry Specialists

The one-on-one meetings are a complimentary service offered to U.S. companies by the U.S. Department of Commerce’s U.S. Commercial Service.  U.S. Biotech and Life Science companies currently exporting or planning to export their products or services are encouraged to take advantage of this program to learn about market opportunities and regulatory issues in overseas markets.  Our country experts will work with you to assess the market potential of your products or services in your prospective international markets, establish an effective market entry strategy, and help you find pre-screened local partners.  

Meetings are available with Industry Specialists from Brazil, Canada, Chile, China (Guangzhou & Shenyang), Denmark, Hong Kong, India, Japan and Spain.  Meetings will take place at your booth or the International Lounge at the convention center and will last approximately 20 minutes. Deadline to register is June 5th!

2015 Healthplex & Nutraceutical China

With the largest consumer base in the world and an expanding economy, many international health supplement companies have focused on China. The estimated 400 billion yuan ($65 billion) market is expected to grow 11 percent annually by the year 2020*. HNC will be co-located with several shows and occupy a total 17 halls at SNIEC, the biggest expo centre in Shanghai. At this one-stop purchasing platform, you will find all the solutions for food, pharma and nutraceutical industries.

Webinar: New COFEPRIS Programs Expedite Approval of U.S. Medical Devices in Mexico

Join us to learn more about how Mexico’s Federal Commission for Protection Against Sanitation Risks (COFEPRIS) has implemented new programs to expedite the approval of U.S. Medical Devices in Mexico. COFEPRIS is Mexico’s equivalent of the U.S. Food and Drug Administration. COFEPRIS Commissioner Mtro. Mikel Arriola, will speak about these new programs and how they can benefit U.S. medical device manufacturers through faster access to the Mexican market. A speaker from the Mexican Association of Innovative Medical Device Industries (AMID) will also offer insight on how they promote regulatory and procurement processes in Mexico that are efficient and transparent, to ensure safety, quality and effectiveness of solutions in health care services. An introduction will also be provided by the U.S. Commercial Service Mexico. 

  • When: July 1, 2015 11:00 AM EST
  • Cost: $30
  • Registration: http://1.usa.gov/1E2LcCn

Health 2.0

Health 2.0 Conferences are the leading showcases of cutting-edge innovation transforming the health care system worldwide. Health 2.0 covers the cloud, web, mobile, and platforms technology revolution that is innovating every sector of health care.  Meet US Commercial Service healthcare specialists from select European markets and learn about global opportunities

Exporters working with the US Department of Commerce receive a discounted rate of 30% for Standard Admission.  

  • When: October 4-7, 2015
  • Where: Santa Clara Convention Center, Santa Clara, CA
  • Cost: 30% Discount Available!
  • More information:  Jetta DeNend at Jetta.DeNend@trade.gov 

CEO Program for U.S. Companies at MEDICA 2015

MEDICA 2015 is the largest and most prestigious medical technology show in the world, with over 5,500 exhibitors (incl. the Compamed/medical manufacturing segment), and over 132,000 international visitors in 19 halls on the Dusseldorf fairgrounds.  The U.S. Commercial Service's Corporate Executive Office (CEO) Program provides a unique way for U.S. firms to optimize their participation in this show.  Showcase your products and services to over 132,000 "trade only" visitors from 110 countries; meet the potential partners, agents, distributors and buyers; and close business deals without the expense of an exhibition booth.

·         When:  November 16-19, 2015 (Monday – Thursday)
·         Where:  Dusseldorf, Germany
·         Application deadline:  August 17, 2015 (unless sold out sooner)
·         Cost: $6,000 regular space 

For more information, contact: Sandra Campbell (Tampa Bay) Sandra.Campbell@trade.gov; Cindy Ma (Oakland) Cindy.Ma@trade.gov or Anette Salama (Dusseldorf/Germany) Anette.Salama@trade.gov or visit:  http://go.usa.gov/h8Wz

2015 Taiwan International Medical Exhibition & Conference on Gerontology & Geriatric Care

The show attracts decision makers from hospitals, nursing homes care homes as well government and associations for the care and wellbeing of older people, and companies which have products that serve the needs of the elderly. Taiwan faces a tremendous demographic change. The 65+ generation will increase from 11.5% to 20.0% by 2025. Therefore the Demand in Taiwan for Senior Aid and Lifestyle products grows rapidly.

·       When: Nov 26-28, 2015
·       Where: Kaohsiung Exhibition Center, Taiwan
·       Space Application, Visitors Pre-Registration, Cost: Contact CS Kaohsiung - Daphne Fan for details (Daphne.Fan@trade.gov)

For more information, visit: http://www.geriatriccareasia.com/

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Trade Missions


Healthcare Executive Service to India

 The Healthcare Executive Service is a unique program which includes stops in India’s three major healthcare industry hubs: New Delhi, Mumbai and Chennai. As part of the Healthcare Executive Service in India, participants will benefit from individual one-on-on meetings in each location, as well as site visits, networking events and the opportunity to attend and exhibit in a catalogue option at the Medicall Trade Show in Chennai.

  • When: July 27-August 1, 2015
  • Where: New Delhi; Mumbai; Chennai, India
  • Cost: $4,300 for large firms, $2,700 for a small or medium-sized enterprises (SMEs), $300 each additional firm representative (large firm or SME)

 For more information, visit: http://export.gov/newhampshire/medicaldelegationindia/

2nd Annual Health IT Trade Mission to Brazil

The US Commercial Service at the US Consulate in Sao Paulo Brazil is pleased to announce the 2nd Annual Health IT Trade Mission to Brazil August 17-21. This high impact business focused mission will enable U.S. companies to  showcase their technology to senior-level public and private health care officials and potential partners; learn first-hand about Brazil’s emerging health IT market, policies and business opportunities; and contribute to the shaping of a big emerging health IT market.     The program will include exclusive round tables with senior-level hospital officials, business social networking events, technology forum presentations, hospital site visits and participation in MedInfo, The World Health and Biomedical Informatics Conference. 

Trade Winds-Africa Trade Mission

The 2015 Trade Winds program includes an Africa focused business forum, in South Africa, consisting of regional and industry specific conference sessions as well as pre-arranged consultations with U.S. Foreign Commercial Service Officers representing commercial markets from 19 different countries throughout the region. There will also be multiple trade mission stops that will give participants the opportunity to conduct business-to-business meetings with firms in Ethiopia, Tanzania, Mozambique, Angola, Ghana, South Africa, Nigeria, and Kenya.

  • When: September 14-21, 2015 - Dates will vary based on selected mission stops.
  • Cost: Conference & one mission stop: $2,500 for companies with fewer than 500 employees/ $3,500 for large firms; Additional mission stop: $800/ea; Additional representative: $500/ea 
  • Websitewww.export.gov/pennsylvania/tradewinds/index.asp 

Find more trade missions here.

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Trade Leads

Philippines: Dental alginate and dental cast stone

To respond to these trade leads, please contact your local trade specialist.

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Policy Corner

On June 8, 2015 the Office of Health and Information Technology will participate in the APEC Industry Forum on Addressing Barriers to Trade in Health Care Products: Helping SMEs Participate in Global Value Chains in Atlanta, Georgia.  OHIT will deliver a presentation and chair a panel on barriers to trade in healthcare products that make it costly or prohibitive for SMEs to enter or participate in global health value chains.  OHIT will give examples of some of the hurdles that most affect SMEs and will direct an exchange of views on how these barriers disproportionally impact SME participation in value chains.  The goal will be to further SME participation in increasing the efficiency of global value chains and supply chains for health care products, and how APEC can promote the integration of SMEs.  

For more information, contact Gerry Zapiain at Gerry.Zapiain@trade.gov 

Find more policy resources here.

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Country Spotlight: Denmark


The healthcare sector has three political and administrative levels: the government, the regions and the municipalities (national, regional and local authorities). The regions are responsible for providing hospital care, taking on tasks such as owning and operating hospitals and prenatal care centers. They allocate finances for GPs, specialists, physical therapists, dentists, and pharmacies. The municipalities are mainly concerned with preventive care, rehabilitation, and long-term elderly care. 

As of 2014, Denmark’s health sector has 53 public hospital-premises and 23,190 physicians. Over the next decade, approximately 7.1 billion USD will be invested in 16 new (or renovated) modern hospitals, eight of which will be super hospitals. As of 2014, all hospitals had received final approval.

Read more about Denmark and 66 other country spotlights in our 2015 Healthcare Technology Resource Guide.

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Did You Know...?

A Basic Guide to Exporting

For American companies, exporting makes more sense now than ever before. Exporting has become a lot easier for companies of every size, including small and medium-sized businesses that may previously have found it challenging.

A Basic Guide to Exporting addresses virtually every issue a company looking to export might face. Numerous sections, charts, lists and definitions throughout the book’s 19 chapters provide in-depth information and solid advice about the key activities and issues relevant to any prospective exporter.  Read it here:  http://1.usa.gov/1zGVify

Find more trade resources here.

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The Healthcare Team of the U.S. Commercial Service is dedicated to enhancing the global competitiveness of the U.S. health industry, expanding market access, and increasing exports. To learn more about you how you can receive assistance in finding market intelligence, developing your export strategy, connecting with international buyers, or support at trade events, contact your Local Trade Specialists in one of our 100 U.S. Export Assistance Centers around the U.S.