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FTC staff has sent letters to
search engine companies to update guidance
published in 2002 on distinguishing paid search results from natural search
results. The letters note that in
recent years, paid search results have become more difficult to identify as
advertising. The updated guidance emphasizes the need for visual cues, labels,
or other techniques to distinguish advertisements and avoid misleading
consumers.
The FTC filed an amended complaint against eight new defendants behind the firm Treasure Your Success in
a credit card rate reduction case the agency brought last year. The scheme
involved deceptive “cardholder services” robocalls, promising to lower
cardholders’ credit card rates in exchange for an up-front fee as high as
$1,593.93.
The
FTC will hold its workshop on the privacy and security of the Internet of
Things on a new date, November 19. The event will address the implications of
everyday devices – like appliances, cars, and even things you wear – being
connected by the internet.
The FTC has commented on the District of Columbia Taxicab
Commission’s (DCTC) proposed rulemakings regarding passenger motor vehicle
transportation service. Staff recommended that any regulations should be no
broader than necessary to address legitimate public safety and consumer
protection concerns and that DCTC allow for flexibility and experimentation in
how passengers can summon taxis.
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