FACT SHEET: The White House Launches New National Effort and Ad Council Campaign to Eliminate Chronic Absenteeism and Drive Student Success

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02/19/2016 01:08 PM EST

Today, the White House and the U.S. Department of Education announce two groundbreaking campaigns to address and eliminate chronic student absenteeism in this country:  the My Brother’s Keeper (MBK) Success Mentors Initiative -- with 10 initial participating cities -- and a multi-million dollar Ad Council campaign to engage parents on this critical issue. Chronic absenteeism is a nationwide challenge with devastating consequences for more than five to seven million students, and in low-income communities, the impact is even more prevalent.

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