New regional model for tourism in Wales

Keeping in touch with the industry in Wales
Croeso Cymru
Conwy Castle

Regional engagement update

Following the recent industry-wide consultation on the future of the regional tourism partnerships, the Tourism Minister announced that funding for the Regional Tourism Partnerships would cease from end of September and that a new regional team would be established within Visit Wales. 

Under the new ways of working, there will be three levels of regional engagement between tourism business and Visit Wales.

  • Local 
  • Regional 
  • National 

What does this mean for you?

At the local levelthere will be a regional team within Visit Wales who know the region your business is in and can act as a ‘one-stop-shop’ for any queries you might have about Government support, funding or the wider tourism industry.

At the regional level you will have the opportunity either to join, or feed-into a Regional Forum which will take the wider view across North, Mid, South East or South West Wales. This Forum will identify ways in which individual business or destinations can work more closely together within the region; will identify opportunities for tourism development within the region, and will feed a regional perspective into the Minister’s Tourism Advisory Board. The key mechanism for feeding into each regional forum will be through existing destination management partnerships.

At the National level, you will have someone who is well known within tourism within your region, representing the needs and views of the region as a key member of the Tourism Advisory Board who advises the Minister. They will also be able to feedback the activities and priorities of the Board into the region. 

What happens next?

The regional tourism partnerships continue to operate until 30th September and have funding in place to deliver their business plans over that period.   From 1st October the new regional team within Visit Wales will be operational. Appointments to the new team are still being worked through and discussions are currently taking place on this matter.

The Minister has agreed the regional budgets for the period October 2014 - March 2015 and details have been shared with Local Authorities. 

The focus of this regional funding will be on:

  • Continuing to strengthen the private/public sector destination partnerships 
  • Continuing to support key priorities within destination management plans
  • Ensuring there is support for regional PR and travel trade activity
  • Providing training opportunities for businesses tailored to the needs of the region.

Further updates in forthcoming editions of our newsletter, or if you've any questions or queries please email:

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Welsh Government
Visit Wales,
QED Centre,
Main Avenue,
Treforest Industrial Estate,
Treforest, Pontypridd
Rhondda Cynon Taf
CF37 5YR