EPA ENERGY STAR Toolkit, Resources for "Rule Your Attic" Campaign

The New York State Department of Environmental Conservation sent this bulletin on 10/01/2015 12:30 PM EDT
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EPA’s ENERGY STAR “Rule Your Attic” campaign

In homes across America, poorly sealed and under-insulated attics are taking money out of homeowners’ pockets in the form of high utility bills. To encourage homeowners to take control over their high utility bills this heating season, EPA’s ENERGY STAR program is launching its second annual Rule Your Attic! (RYA) consumer outreach campaign. 

Local and tribal governments can participate in the campaign to help raise homeowners’ awareness of the comfort and energy saving benefits of sealing and insulating their attics, and to help homeowners take action to improve the insulation in their attics.

EPA has prepared a RYA Toolkit to provide more information, communications and social media materials, and other resources. The campaign will take place October 1 - November 20.

During that time, governments or energy programs can participate in a number of ways, including:

  • adding web content to your sites;
  • adding content to e-mails or newsletters;
  • writing blog posts; or
  • linking to, liking, or sharing social media content.

Additionally, programs can take advantage of free EPA resources to take a more active role by:

  • Holding an energy efficiency outreach event and including the RYA content;
  • Reaching out to the local utility(ies) to coordinate efforts and/or share outreach efforts on energy efficiency and available rebates;
  • Reaching out to local contractor groups that are certified in building science training;
  • Using a media pitch template to get local media to cover a local insulation success story; or
  • Using toolkit templates to put out press releases on events and/or media stories.
Homeowners can even send pictures of their attic insulation level to ENERGY STAR experts to receive free guidance and tips on how to enhance their attic insulation.

Contact Doug Anderson from the ENERGY STAR Program by email or at 202-343-9350 with questions or to talk more about how your community can participate.