New Market Developer: Special Edition

Special Edition: December 2014

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Special Edition: 2015 Export Activities 


This upcoming year brings grand export opportunities to Michigan food and agriculture companies. In 2015, there are many events and opportunities to begin, build or expand exporting for Michigan food and agriculture based businesses.

Michigan’s economy is reinforced by the global export market, with food and agriculture exports creating a $3.2 billion industry and supporting over 20,000 jobs.  Exports of consumer food products are growing three times faster than sales in the United States due to foreign consumers’ growing purchasing power and lower trade barriers. Exporting is an essential way for Michigan companies to increase sales and profits by tapping into a far greater consumer market.

The Michigan Department of Agriculture and Rural Development’s (MDARD) International Marketing Program understands that exporting can be overwhelming. The program is available to assist Michigan’s food and agriculture based businesses reach their exporting goals. The International Marketing Program works with the Food Export Association of the Midwest to provide Michigan companies with a wide range of programs, services and events to grow export sales.

To register or discover more information about each activity, click on the activity title in each table.

To discuss your export plan for 2015 contact MDARD’s International Marketing Program. Program staff are on hand to answer questions and provide export advice. Call 517-284-5738 or visit www.michigan.gov/agexport for more information.


Export Opportunities Offered by MDARD

Throughout the year, the Michigan Department of Agriculture and Rural Development (MDARD) hosts educational export seminars that will make Michigan companies more competitive in the global marketplace. The seminars address a vast array of topics and provide value to new and seasoned exporters alike.

The “Why Export” seminar on January 13 will kick off the new year with information on: reasons to export, how to evaluate export readiness and pricing and quoting: terms of sale. The seminar will feature two representatives from Food Export and a company panel of experienced Michigan food exporters to offer first-hand knowledge of how to be successful. On February 10, MDARD will host another export seminar featuring the 2014 Exporter of the Year, Continental Dairy Facilities. The company’s Chief Operating Officer, Steve Cooper, will speak about how to achieve export success. In addition, the seminar will address export insurance and export logistics. If you are interested in learning more or would like to register online, Click Here.

Michigan businesses are also offered multiple opportunities to exhibit within Michigan pavilions held at various international and domestic trade shows. This year alone, Michigan pavilions at trade shows have generated 889 leads and $3.08 million in expected sales. Take advantage of these effective and affordable opportunities to showcase products under the Michigan name, know globally for outstanding quality, by participating in one of 2015’s several trade shows. 

Seminar - Why Export?

January 13 | Novi, MI

Fruit Logistica

February 4-6 | Berlin, Germany 

Export Seminar featuring 2014 MI Ag Exporter of the Year

February 10 | East Lansing, MI

Michigan Pavilion at the National Restaurant Association Show

May 16-19 | Chicago, IL

Michigan Pavilion at the Food Marketing Institute Connect Show

June 9-11 | Chicago, IL

Anuga Food Fair

October 10-14 | Cologne, Germany 

Michigan Pavilion at Americas Food and Beverage Show

October 26-27 | Miami Beach, FL

For more information regarding these shows, or to register, please contact Jamie Zmitko-Somers at zmitkoj@michigan.gov or call (517)284-5738.


Food Export Trade Missions


Focused Trade Mission to Canada for Retail, Food Service, and Specialty Products


February 10-11 | Vancouver, Canada


Focused Trade Mission to Northern China for Food Service Products


July 15-17 | Shen Yang and Beijing, China

Focused Trade Mission to Korea for Specialty and Natural Products

August 25-26 | Seoul, South Korea

Focused Trade Mission to Canada for Specialty and Natural Products


September 9-10 | Toronto, Canada

Focused Trade Mission to Singapore for Retail and Food Service Products

October 18-19  | Singapore

Focused Trade Mission to the Middle East for Retail and Food Service Products

November 18-19 | Kuwait City, Kuwait


Food Export Buyers Missions

Specialty Foods Buyers Mission at the Winter Fancy Food Show 

January 10-12 | San Francisco, CA

Food Service Buyers Mission at the National Restaurant Association Show

May 16-19 | Chicago, IL

Sweets and Snacks Buyers Mission at the Sweets and Snacks Expo

May 18-19 | Chicago, IL

Caribbean & Central American Buyers Mission for Retail & Food Service Products

June 23-25 | Miami, FL

Midwest Buyers Mission

July 27-30 | Minnesota, Ohio, Illinois


Value-Added Feed Ingredients Buyers Mission at World Dairy Expo


September 28- October 2 | Madison, WI

Michigan Ag Exporter of the Year 2015

MDARD recognizes a top food and agriculture exporter with ‘Michigan Ag Exporter of the Year’ award each year to a deserving Michigan company. Applications for the 2015 Ag Exporter of the Year will open early in the New Year. The award is a signal of success to international buyers and the business community that demonstrates the company's quality and achievements.

Last year’s winner was Continental Dairy Facilities, a raw milk processor that produces several products, including nonfat dried milk, which is shipped globally. The company only sold their products domestically and in Mexico in 2012, but they increased exports by a staggering 706% in 2013 and reached new markets in Southeast Asia, the Middle East and North Africa. This rapid growth positioned them as a leading milk exporter. In 2013, 5% of all U.S. milk powder products were exported by Continental Dairy Facilities. 

To be eligible for the award, a company's products must be over 50 percent grown, processed or manufactured in Michigan. Companies with headquarters in other states, but production facilities in Michigan, are invited to apply on the basis of their Michigan-made exports. Past recipients of the award are eligible to apply five years after their initial award if they have significantly increased their exports or expanded into new markets.

For more information about the Michigan Ag Exporter of the Year award and to download the application, visit the International Marketing Program website.

Ag Exporter

From left: Jamie Clover Adams, MDARD Director; Jeff Galbraith, Continental Dairy Plant Manager; Ron Thompson, Continental Dairy Director of Operation’s; Governor Rick Snyder; Steve Cooper, Continental Dairy COO/General Manager; Bruce Born, Continental Dairy Controller; and Jamie Zmitko-Somers, MDARD International Marketing Manager. 


Get in Touch with the International Marketing Program

Jamie

Jamie Zmitko-Somers

International Marketing Program Manager

517-284-5738

zmitkoj@michigan.gov

hannah

Hannah Bollinger

International Marketing Specialist

517-284-5737

bollingerh@michigan.gov


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