Press Release: Stand Up to Big Tobacco in Evanston’s #NotAReplacement Instagram Contest

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press release

February 11, 2015
Media Contact: Patrick Deignan
Phone: 847-448-8234

Snap a Selfie, Stand Up to Big Tobacco in Evanston’s #NotAReplacement Instagram Contest

Not A Replacement Selfie

EVANSTON, ILLINOIS - In honor of National Kick Butts Day, Evanston community members can take a stand against tobacco use by sharing their “selfie statement” in the Evanston Health & Human Services Department’s #NotAReplacement Instagram contest, in partnership with the Campaign for Tobacco-Free Kids.

Each day, approximately 1,300 Americans die from tobacco use, while another 700 youth replace them by becoming regular smokers. From Wednesday, February 11 through Wednesday, March 11, Evanston community members are encouraged to tell the tobacco industry that they’re not “replacement smokers” by sharing a selfie statement declaring who they are and what they represent. (Example: "I am not a replacement. I am an athlete.")

To participate in the contest:

  1. Personalize the “I am not a replacement” selfie statement, or create your own;
  2. Take a photo of yourself holding your selfie statement;
  3. Share it on Instagram using the hashtag #NotAReplacement and tag @CityofEvanston in your post.

Those who are not on Instagram can submit selfie statement photos online at

The five most impactful and creative posts will be chosen as winners by the City’s Health & Human Services Department and recognized on the City’s website on National Kick Butts Day, Wednesday, March 18.

Kick Butts Day is a national day of activism that empowers youth to stand out, speak up and seize control against Big Tobacco. To learn more, visit or contact Public Health Educator Kristin Preihs at 847-866-2965 or