FOR IMMEDIATE RELEASE: March 7, 2014
OLETA RIVER STATE PARK
IDENTIFIED AS MACY’S “HEART YOUR PARK” FUNDRAISING PROGRAM RECIPIENT IN NORTH MIAMI
~Macy’s partners with
the National Recreation and Park
Association to raise funds for parks~
MIAMI – The Florida Department of Environmental Protection’s Florida Park
Service is pleased to announce that Oleta River State Park has been selected for “Heart Your Park,” a program
introduced as part of Macy’s “Secret Garden” campaign, that aims to raise
awareness and dollars for local parks across the country. From today to March
31, customers at Macy’s Miami stores can donate $1 or more at the register,
with 100 percent of the donations benefiting Oleta River State Park. Macy’s
will match the total customer donation across all stores, dollar for dollar, up
to $250,000 in total.
Oleta River State Park is one of more than 550 parks nationwide that will benefit
from Macy’s “Heart Your Park” this spring. In partnership with the National
Recreation and Park Association, the national non-profit organization dedicated
to the advancement of community parks, recreation and conservation, Macy’s
stores across the country have each selected a local park or green space in
their community to support through the program. Donations will go toward making
improvements, such as maintaining trails, playgrounds, picnic areas and
more. Oleta River State Park is one of 171 state parks, greenways and trails
that make up the Florida Department of
Environmental Protection’s Florida Park Service.
“We are thrilled to
partner with Macy’s and NRPA for ‘Heart Your Park’ this spring,” said Donald
Forgione, Director of the Florida Park Service. “Through this program and
donations by Macy’s customers, we are excited about increased awareness and
additional funding for Oleta River State Park. This park provides outdoor
recreation for walking, bicycling, kayaking and more – all with a view of the
Miami skyline. We appreciate Macy’s support.”
“Heart Your Park” is part of Macy’s “Secret Garden” spring campaign that will come to life at Macy’s stores and on
macys.com with an infusion of garden-inspired merchandise, special promotions
and events. For more information on “Secret Garden,” visit
macys.com/secretgarden. For a full list of the parks benefiting from Macy’s
“Heart Your Park,” visit macys.com/parks.
About Macy’s
Macy's, the largest retail brand of Macy's,
Inc. (NYSE:M), delivers fashion and affordable luxury to customers at
approximately 800 locations in 45 states, the District of Columbia, Puerto Rico
and Guam, as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its stores,
e-commerce site, mobile and social platforms, Macy's offers distinctive
assortments including the most desired family of exclusive and fashion brands
for him, her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®,
as well as spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald Square in New
York City, Union Square in San Francisco, State Street in Chicago, Dadeland in
Miami and South Coast Plaza in southern California -- are known internationally
and leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers, employees and Macy's
Foundation, Macy's helps strengthen communities by supporting local and
national charities giving more than $70 million each year to help make a
difference in the lives of our customers.
About National
Recreation and Park Association
The National Recreation and Park Association
is a national not-for-profit organization dedicated to advancing park,
recreation and conservation efforts that enhance quality of life for all
people. Through its network of 40,000 recreation and park professionals and
citizens, NRPA encourages the promotion of healthy and active lifestyles,
conservation initiatives and equitable access to parks and public space. For
more information, visit www.NRPA.org. For digital access to NRPA’s flagship
publication, Parks & Recreation, visit www.parksandrecreation.org.
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